Do I Need a Video Production Company or a Creative Agency for Video Ads?
FUN FACT! This article was written with a supercool assist by AI software Jasper.
I had a lot of fun trying it out – let us know what you think!
OK, so you’re considering creating a video ad but don’t know if you need a video production company or creative agency?
You’re not alone.
In this world of accelerated video advertising and social media sharing across YouTube, Instagram, Facebook, TikTok – businesses are faced with this question and it can be difficult to determine which choice is best.
It really all depends on your goals, budget, and the amount of work that needs to be done.
In this post, let’s explore the differences between video production companies and creative agencies and help you decide which one is right for your project.
1. Video Production Companies for Video Ads
Video production companies specialize in producing videos for their clients.
They have the equipment and expertise needed to create high-quality videos that can be used for marketing purposes. They are responsible for filming, editing, and delivering the finished product.
This type of company may also offer services such as scriptwriting, voiceover work, music composition, and more.
2. Creative Agencies for Video Ads
Creative agencies specialize in coming up with innovative ways to market their client’s products or services.
They use a variety of methods to create campaigns that stand out from the competition including television commercials, video ads, OTT, radio ads…
While they may not have the technical expertise or equipment necessary to produce videos themselves they often partner with video production companies in order to bring their ideas to life.
3. THE ANSWER! – Supercool Creative Agency is both – a production company AND a creative agency, so you get both – kinda like a Reese’s Peanut Butter Cup!
So which One Is Right For You?
If you only need someone to film and edit a few videos then it’s probably best to go with a video production company, as they have all the necessary equipment as well as experienced professionals who can handle all aspects of the project from start to finish.
On the other hand if you need help coming up with an overall marketing strategy then it’s probably best to go with a creative agency that can provide comprehensive services from concept creation through execution.
And you want to save time and $$$, the answer is to contact a production company / creative agency that does both!
Deciding between working with a video production company or creative agency for your video ads is an important decision that should not be taken lightly.
Or, maybe it should be taken very lightly – because Jasper didn’t consider the idea that one company could be a production company and a creative agency at the same time!
And now Jasper knows.
Either way – evaluate your needs carefully before making a decision so that you get the most value out of your investment in video advertising!
With these tips in mind, you’ll be able to figure out whether working with a video production company or a creative agency or a Supercool Creative Agency is right for your project!
Any questions? Give us a shout!