For a long time I thought agencies like ours were in the business of selling digital marketing, social media, PR, video… creative services.
We’re not. We’re in the business of selling results. We’re in the business of adding value. We’re in the business of doing things nobody else has thought of to achieve goals everyone wishes were possible.
We’re in the business of challenging them to do new things and not waiting for them to ask us to do the things they already know how to do, rejecting their preconceptions and enlightening them.
Nine out of 10 brands, businesses and startups that contact us say things like “we need more subscribers,” or “we need increased awareness,” or “more Likes on Facebook,” or “millions of views on YouTube,” but these are just steps along the way to making money. They need money. From the startup founder to the corporate marketing executive.
Press releases, pitches, Facebook updates, viral videos and tweets are just activities. The end game is downloads, dollars, users, subscribers and increased capitalization opportunities that lead to money.
Nobody goes into business to get more Likes, followers and video views. You can’t buy a house, a car and 2.5 kids with video views. You need money for that. Even non-profits, causes and charities need money.
Some of our clients like to tell us both the problem and the solution and add us like an extension of their marketing team. The problem with executing plans our clients have developed is that we’re held accountable for their ideas, rather than our own.
When brands, startups and their agencies focus on the goal of making money then work backwards, they do well.
So I no longer sell social media. Social media is just a means to results. I sell results.
Hi friends, can I sell you some results?
