Supercool Creative

Supercool Creative

When to Hire a PR and Social Media Consultant vs an Agency?

Not every brand, business or startup has the requirements or budget to jump head first into digital marketing – PR, social media, videos, contests, creative advertising – and bringing in an agency to plan and run everything can be overkill. On the other hand, not every team is set up with the expertise or bandwidth to handle the work internally so they need an agency to take over for them.

Here are three situations where bringing in a consultant or hiring an agency on a short consulting project is the smarter choice.

1. YOU JUST NEED A SOLID PR / SOCIAL MEDIA MARKETING STRATEGY AND PLAN

You’ve decided you need to get coverage on blogs and online magazines, you need a social media program, and you have people on your team that can run it. You’re not sure where to start or what to focus on.

You have questions like:

  • Which bloggers and journalists should we be reaching out to and how do we find them?
  • How do we identify and engage our target consumer and influencers?
  • What tactics will contribute to sales the fastest? What channels should we be focused on? How often do we update? What does regular engagement and interaction look like?
  • What types of analytics should we set up and what listening tools are best to use?

A consultant can help you establish your goals, objectives, strategy, plan, tactics, timeline, get your team started, and check back now and then.

2. YOU’RE ACTIVELY USING PR AND SOCIAL MEDIA BUT IN A DISORGANIZED, HAPHAZARD WAY

You just need a tuneup, a refocusing of your team’s energies.

A consultant can help identify what’s been working, what hasn’t been working, what will work and why. The best approach is typically to double down on things that are working, dump the things that aren’t and based on a fresh evaluation, try new things.

It’s also important once in a while to get a specialist’s perspective on whether the success metrics you’ve identified are really the ones that will lead to an increase in sales.

3. YOU NEED HELP GETTING BUY-IN FROM YOUR EMPLOYEES, YOUR BOSS OR THE REST OF YOUR TEAM

You’ve decided to take your PR and social media marketing to the next level, but everyone is either too busy to get involved, doesn’t see the value or has had poor results in the past and doesn’t want to go there.

You need some muscle in the room.

A consultant can spend the day with your team to develop a clear point A to point B strategy, in real time and get them excited about the idea. For more on that, here are 10 ways to convince anyone about social media.

Author:

Delivery & Optimization — “Time to Break Your Previous Best KPIs”

We hand off all final files with every spec you need—plus performance insights and recommendations for future variations and iterative creative testing.
We don’t just ship ads.
We ship ads built for longevity, adaptability, and ruthless efficiency in UA campaigns.

Post-Production — “Editing is Basically Witchcraft”

We cut fast, clean, and conversion-optimized.
This stage includes:
  • Pacing & rhythm edits engineered for retention
  • On-screen text & captions
  • Calls to action your audience can’t resist
  • Custom sound design
  • High-energy SFX
  • Platform-specific variations (TikTok, Meta, YouTube, Snapchat, Unity, IronSource, etc.)
  • A/B creative variations
  • Multi-length versions: 6s, 10s, 15s, 30s, 60s
We test attention, clarity, emotional hits, and ad fatigue to deliver the strongest performing version of each creative.

Production — “Lights, Camera, Let’s Break the Algorithm

Depending on the chosen creative style, production may include:
  • Live-action shoots
  • Voiceover recording
  • Motion graphics
  • Character animation
  • Gameplay capture
  • UGC creator shoots
  • Green screen work
  • VFX & compositing
Our directors and editors craft the perfect mix of comedy, spectacle, intensity, and gameplay clarity.

Creative Concepting — “Okay, Here’s the Insane Plan”

We pitch wild, smart, campaign-ready concepts tailored to your game and target audience. Expect treatments like:
  • The Hero Who Fails Miserably (But You Won’t)
  • The NPC Who Finally Snaps
  • UGC Creator Attempts Level 3 and Regrets Everything
  • What If Your Villain Ran the Ad?
  • A Trailer So Epic People Will Think Your Game Has a Movie Deal
Every concept comes with scripts, visual references, and platform-specific notes.

Kickoff & Strategy — “Let’s Figure Out What Makes Your Game Addicting”

We dig into your game: the mechanics, the art, the rage-quitting moments, the dopamine loops, the Easter eggs, the villains, the power-ups… and that one mechanic you think nobody notices but we absolutely do.

We identify:
  • Which emotions drive installs
  • Which gameplay moments create FOMO
  • What hooks will stop scrolls
  • Which creative styles match your goals and budget
This is where we decide how to make your game irresistible—or dangerously irresistible.