I designed this stats-driven infographic to illustrate how online video production, marketing and viewership have been, and will be, trending over the years and why marketers should care. Here’s the text version as well:
Online Video Marketing Trends
Yesterday. Today. Tomorrow.
WHY INVEST IN ONLINE VIDEOS?
Because being left behind sucks.
Every 3 years, businesses double the amount of money they spend on online videos, nationwide!
35% of all online spending was expended on video production in 2013, and 49% of marketers plan to enlarge their video budgets in 2014.
But, why are we spending so much on video?
AUDIENCE
in 2013, 188.2 million Americans viewed 50 billion online videos per month. Holy trucking shitake!
76% of marketers who don;t have video, are planning to add.
SO WHAT DOES THAT MEAN?
People friggin’ love online video.
By 2017, online video will be 90% of all internet traffic.
Take all the internet!
Sources:
eMarketer
Cisco
Break Media
Social MEdia Examiner
ComScore
