Project Description

T-Mobile Father's Day

Deliverables: :75 Online Video

Goal: Reach current and potential T-Mobile customers to raise awareness of a free phone offer on Father’s Day weekend.

Objective: Create, produce and launch an online video ad designed to entertain, inform and spread virally.

Creative: Show an adorable little girl, obsessed with giving her father ties. The father goes into a highly-relatable dream sequence in which he airs his frustration.

Production: Shot commercial-style, the spot is live action, HD

Results: The video was very popular on Facebook and played an integral part in one of T-Mobile’s most successful phone campaigns ever.