STRATEGY & PLANNING
PR starts with a plan. What goals are we trying to achieve? Which readers are we trying
to reach? Which blogs and publications do they read? Which influencers do they follow?
Which journalists cover your type of story and what’s the best way to get their attention
and make them believe their readers want to read about you?
STORY AND ANGLE IDENTIFICATION
What’s your story and why should anyone care? What’s the angle? What makes your
brand, business, startup, product or service so special? We’ll figure that out for you and
let the world know.
BLOG AND PUBLICATION MEDIA LISTS
We identify which blogs, publications and writers will be most interested in your story
and put together a custom media list
We contact writers, journalists and editors individually to measure their interest in your
story and follow up to be sure they have all of the information they need.
We identify and approach influencers across YouTube, Instagram, Facebook, Twitter,
Pinterest… Influencers with large followings on social media channels, can be
incentivized to mention your products and services to their fans, followers and
subscribers. Product endorsement with a twist!
An important part of PR has become identifying online influencers, beyond the traditional
publications – people with a large social media following, that can influence groups of potential fans of your brand
business or startup. We make those connections and arrange overt and/or subtle
NATIVE PLACEMENTS / ADVERTISING
We write articles that are actually “advertorials” that appear to be “native” to the blogs
and publications they appear on. These are paid placements but seem natural and
trustworthy since they are usually consistent with the types of topics the outlet covers.
BYLINE ARTICLE WRITING AND PITCHING
You write an article as an expert in your field, or we write it for you, and we pitch it to the
types of blogs and publications that are looking for that type of information. The article
will appear “by you” and link to your company, product or service positioning you as an
expert, driving click throughs and increasing your SEO.
PRESS RELEASE WRITING AND DISTRIBUTION
We will custom craft your press release announcement and pitch it to individual writers
and outlets, blast it out on one of the distribution wire services for maximum exposure,
or both. See “Strategy & Planning” above.
TRACKING AND MEASUREMENT
This is the part where we set up alerts and diligently track everywhere your brand,
business, startup, product, service or news is appearing and let you know about it on a
daily, weekly or realtime basis.