Supercool Creative Agency
Social Media and PR Outreach

STRATEGY & PLANNING

PR starts with a plan. What goals are we trying to achieve? Which readers are we trying

to reach? Which blogs and publications do they read? Which influencers do they follow?

Which journalists cover your type of story and what’s the best way to get their attention

and make them believe their readers want to read about you?

 

STORY AND ANGLE IDENTIFICATION

What’s your story and why should anyone care? What’s the angle? What makes your

brand, business, startup, product or service so special? We’ll figure that out for you and

let the world know.

 

BLOG AND PUBLICATION MEDIA LISTS

We identify which blogs, publications and writers will be most interested in your story

and put together a custom media list

 

JOURNALIST OUTREACH

We contact writers, journalists and editors individually to measure their interest in your

story and follow up to be sure they have all of the information they need.

 

INFLUENCER MARKETING

We identify and approach influencers across YouTube, Instagram, Facebook, Twitter,

Pinterest…  Influencers with large followings on social media channels, can be

incentivized to mention your products and services to their fans, followers and

subscribers. Product endorsement with a twist!

 

INFLUENCER PR

An important part of PR has become identifying online influencers, beyond the traditional

publications  – people with a large social media following,  that can influence groups of potential fans of your brand

business or startup. We make those connections and  arrange overt and/or subtle

endorsements online.

 

NATIVE PLACEMENTS / ADVERTISING

We write articles that are actually “advertorials” that appear to be “native” to the blogs

and publications they appear on. These are paid placements but seem natural and

trustworthy since they are usually consistent with the types of topics the outlet covers.

 

BYLINE ARTICLE WRITING AND PITCHING

You write an article as an expert in your field, or we write it for you, and we pitch it to the

types of blogs and publications that are looking for that type of information. The article

will appear “by you” and link to your company, product or service positioning you as an

expert, driving click throughs and increasing your SEO.

 

PRESS RELEASE WRITING AND DISTRIBUTION

We will custom craft your press release announcement and pitch it to individual writers

and outlets, blast it out on one of the distribution wire services for maximum exposure,

or both. See “Strategy & Planning” above.

 

TRACKING AND MEASUREMENT

This is the part where we set up alerts and diligently track everywhere your brand,

business, startup, product, service or news is appearing and let you know about it on a

daily, weekly or realtime basis.