How to Sell Apps and Games with Video and Social Media

by David Murdico

July 08, 2019 at 01:30 AM

It’s time to promote your mobile app game to get users – players – downloads – sales! Here are five tips for using social media marketing to raise awareness of and interest in your app and help you sell more.

If you need more help with video game trailer concepts, production, marketing or advice, Contact Supercool Creative Agency.

1. Promote your mobile apps and games with a powerful trailer

A trailer for your mobile app or video game lets people know what you’re all about. What does the app or game do? What genre is it? Where can we download it?

A good trailer should have energy, excitement and enthusiasm, and include a call to action either in the video or in the surrounding descriptions.


Here’s one of my favorites – a trailer for Guardians of Valor.

Post the video everywhere and use social media and influencers and blog and publication outreach to share.

Paid tactics are highly effective as well, including social media advertising across Facebook, YouTube, Instagram and Twitter. Experiment with smaller budgets first and measure downloads.

2. Use content marketing for mobile apps and games

Content marketing is a super effective way to reach the people most likely to to download your app or game.

Share videos, screen shots, app captures, game play, character  artwork and other visually relative content across your social media channels.

Encourage users to do the same, amplifying your message.

Include a clear call to action – download now, download here, learn more.

When considering what types of content to deliver, go a little crazy! People love content that’s unexpected and memorable.

Edgy comedy or shocking content is always a big hit, and the more of an impression you make, the more likely they are to share with their friends. That’s exactly what you want!

3. Define your social media voice and build a fan base

Before you start updating, tweeting and blogging, be sure to match your social media voice to your app’s personality. Before you can do that, you have to decide who your app is.

If your app were a person, what would it be like – sound like – act like? Once you start posting, use that voice consistently. For example, if your app or mobile game is edgy and irreverent, don’t hit your fans with formal business-speak.

Facebook, Twitter, YouTube, Instagram, Snapchat and even LinkedIn are great places to share content, but don’t stop there. The idea is to build a fan base by creating conversations and relationships. When someone comments on an update, photo or video, jump into the conversation. That’s what you’re there for.

Offer small incentives across your social media channels.

Hold weekly contests / giveaways for small prizes if fans can answer app-related questions. This is an effective way to draw attention and build loyalty.

4. Be consistent with your social media marketing

Once you start, don’t stop, and don’t slow down.

To build a fan base you have to consistently share, engage and reengage people on a regular basis or they’ll think you’ve lost interest and go elsewhere. You’ll need to rely on this fan base to spread the word about your app and recruit new users.

Always try for fresh content, and share related content on a consistent basis. This develops good will between you and other people and businesses whose content you’re sharing – and they’ll return the favor.

5. Reach out to blogs, publications and influencers

Reach out to relevant blog and publication writers and get them share your content with their readers. Identify which blogs and publications cater to your target demographic, find who writes for them and pitch them.

Be considerate of  their time, and keep it simple. Include why you’re reaching out, what you’re asking them to do, and then make it super easy for them to do it.

Include shareable links to the content, pre-populated Twitter links and a link to background information should they need it. Don’t just copy and paste a press release. Put in some effort and customize your pitches. The effort will show and pay off.

Reach out to influencers that have a large or active social media following across YouTube, Instagram, Facebook, Snapchat…

Again, target influencers that appeal to the same people to whom you’re selling your app. Don’t just ask from them, but give back as well. They’re trying to build their fan base too, so be sure to share their content to your fans as appropriate, and engage them regularly.

Many influencers accept monetary compensation for sharing your mobile app or game. If you have the budget, it can be a smart choice. Just be sure to do your research and see what results they have achieved for other publishers or developers.

6. Use the “one click” rule of getting more mobile app and video game downloads

Fortunately for you, mobile apps and games are online and downloadable. Your users don’t have to walk into a store to get them.

Make sure that a simple way to download your app is no more than one click away from the content you create and share. Think of your content as part of the user experience, and don’t make people work too hard to find a way to click and download, or they’ll get distracted by something else, lose interest and forget to go back.

Follow these 6 steps and take your mobile app and video game social media marketing into your own hands or work with an agency or specialist who can do it for you.

About the Author

David Murdico

David is the Creative Director and Managing Partner of Supercool Creative Agency. David has been a featured speaker and panelist at MediaPost's Social Media Insider Summit, Digital Hollywood, USC's Smash Marketing and The Web Congress. He contributes to, and is often interviewed by, publications like AdWeek, AdAge,, Social Media Today and Business Insider and is a guest lecturer at his Alma Mater, The University of Southern California. Twitter: @davidmurdico