I received a pitch this morning for the first in a new video series called “Squatch Speaks,” and I was compelled to watch. The video is pretty funny so here I am posting it.
The series is for Cousins Sub, a restaurant chain in Wisconsin, Arizona, Illinois, Michigan, Minnesota, and North Dakota and if their subs are as good as their videos, I want one.
The reasons this video works are:
- The character is genuine, funny and likable
- They’ve seamlessly worked the product and brand into the content
I’m looking forward to the next video in the series!