Squatch Speaks… I Laugh

Squatch Speaks… I Laugh

by David Murdico

Posted on October 12, 2012 at 11:32 AM

I received a pitch this morning for the first in a new video series called “Squatch Speaks,” and I was compelled to watch. The video is pretty funny so here I am posting it.

The series is for Cousins Sub, a restaurant chain in Wisconsin, Arizona, Illinois, Michigan, Minnesota, and North Dakota and if their subs are as good as their videos, I want one.

The reasons this video works are:

  • The character is genuine, funny and likable
  • They’ve seamlessly worked the product and brand into the content

I’m looking forward to the next video in the series!

About the Author

David Murdico

David is the Creative Director and Managing Partner of Supercool Creative Agency. David has been a featured speaker and panelist at MediaPost's Social Media Insider Summit, Digital Hollywood, USC's Smash Marketing and The Web Congress. He contributes to, and is often interviewed by, publications like AdWeek, AdAge, OnlineVideo.net, Social Media Today and Business Insider and is a guest lecturer at his Alma Mater, The University of Southern California. Twitter: @davidmurdico