It all starts with great creative.
What messages are you trying to convey? What is your call to action? From there, we work backwards into the creative ideas, scripts and ad copy we write for the brands and startups we work with.
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Finding the right creative agency can be daunting. We first focus on the goals of your videos and ads.
What are you trying to achieve with video?
What do you want people to do after they view your ads?
What are your KPIs?
Not sure? We can help with that too.
Next, we need to know everything about your brand, product or service, We analyze your “brand voice,” your value proposition, tech specs, how it works, your competition in the marketplace.
We do this using a simple questionnaire, along with initial calls / meetings.
From this information, we then develop:
- Video concepts
- Video scripts
- Video storyboards
- Ad copy
- Ad creative
As a creative agency, this is the most important part of what we do. At each step of the way, we show you where we are and you have the opportunity to offer feedback and revise before we move to production.