Post Tagged with: "ad agency"

9 Reasons Your Business Should be an Attention Whore

January 9, 2020 0 comments

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, because without attention, nothing else happens Are you focused on getting your customers’ attention? Advertising is paying for attention. PR […]

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Why Brand and Startup Videos Have To Be More Creative

July 22, 2015 0 comments

In the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a desire to be something. A desire to know, and be known; to be better than your neighbor. And as such, […]

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The Holy Grail of Content Marketing – and When to Recommend It

June 22, 2015 0 comments

By Tanya Hall, Guest Contributor With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build […]

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