This guest post is written by Nick Rojas. The basic tenets of marketing will always remain consistent, but changes do regularly occur in the industry. As technology and audience behaviors evolve, marketers need to stay up to speed with current trends as well as prepare for what the future will likely bring. This can be a difficult task but the organizations that don’t advance along with the industry will be the first to fail. What are […]
Read MoreIn 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64% of users are more likely to buy a product online. Furthermore, 65% of executives visit the marketer’s website after viewing […]
Read MoreThe Pitch. You’ve been preparing for it for weeks and the day has finally come. It’s just you, your team, and the client, all together in a room that will most likely not be set to your preferred temperature. Thousands of dollars are on the line if not millions, or, if you’re a smaller agency, hundreds. You spent all day yesterday having the creative refined and rehearsing your delivery. You know what to do. Oh, but […]
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