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The Holy Grail of Content Marketing – and When to Recommend It

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Posted on June 22, 2015 at 12:37 PM

By Tanya Hall, Guest Contributor With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. […]

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