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Tag Archives: brand marketing

9 Reasons Your Business Should be an Attention Whore

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Posted on June 29, 2019 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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Stop Chumming Your Social Media Fans And Start Spearing Them

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Posted on July 30, 2015 at 07:06 AM

At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.

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5 Branding and Rebranding Lessons Learned by the Big Brands

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Posted on March 17, 2014 at 06:00 AM

This is a guest post by Steve Blue. Lesson 1: Don’t fix what’s not broken Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let Coca-Cola know they didn’t want a “new” Coke. They wanted their old […]

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