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Tag Archives: content marketing

Social Media Isn’t Magic – It Takes Planning and Hard Work

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Posted on May 20, 2019 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

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Stop Chumming Your Social Media Fans And Start Spearing Them

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Posted on July 30, 2015 at 07:06 AM

At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.

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Why Brand and Startup Videos Have To Be More Creative

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Posted on July 22, 2015 at 12:11 PM

In the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a […]

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10 Reasons Why PR Professionals Should Be Using Social Video

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Posted on July 15, 2015 at 20:35 PM

I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top […]

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The Holy Grail of Content Marketing – and When to Recommend It

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Posted on June 22, 2015 at 12:37 PM

By Tanya Hall, Guest Contributor With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. […]

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