Have you implemented a web series in your marketing strategy lately? If you haven’t, you may want to think about doing it. Creating a set of videos (a.k.a. web series) isn’t new to marketing communications, but for some reason they aren’t used as much as they could be. Big brands like IKEA implement web series in their communications and delight in 10 million views and counting. Think of what that’s doing for brand awareness and […]