Rebecca Borison wrote a great article on app marketing for Business Insider about the game Blek, and how co-founder Denis Mikan figures he managed to get his app into the #1 spot on the Apple App Store for 20 consecutive days. Mikan says the app got early attention from the press, always a good thing, but points to the strength of their video. According to Borison’s article, “Mikan believes that releasing a promotional video is […]
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The Best Digital Marketing Tips For Video Games Ever
As you select which digital marketing approaches and tactics you’ll be including in your 2013 video game marketing campaigns, keep in mind that it’s not always which tactics you fit into your budget or the budget you spend, but how smart you are about how those budgets and tactics are used. A huge part of this relies on how you manage the social media strategy. Social media is what holds together and drives digital campaigns, […]
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Bridging the Divide: How to Market Games to Newcomers and Veterans
Marketing video games requires appealing to two entirely different types of audiences: the new players and the hardcore veterans. Video game designers are already familiar with the difficulty of designing for a wide variety of knowledge and interest. Too easy, and the game isn’t interesting to the veteran players. Too hard, and the newcomers won’t enjoy it. It’s a tricky divide to bridge. If the game’s marketing team isn’t putting just as much thought into overcoming […]
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