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Tag Archives: marketing

Social Media Isn’t Magic – It Takes Planning and Hard Work

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Posted on May 20, 2019 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

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Should You Hype Your Startup Pre-launch by Marketing Now?

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Posted on July 17, 2015 at 14:31 PM

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs […]

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10 Reasons Why PR Professionals Should Be Using Social Video

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Posted on July 15, 2015 at 20:35 PM

I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top […]

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5 Ways Marketers Can Use Online Video Marketing in 2014

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Posted on February 18, 2014 at 05:30 AM

In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64% […]

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