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Tag Archives: Social media

9 Reasons Your Business Should be an Attention Whore

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Posted on June 29, 2019 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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Social Media Isn’t Magic – It Takes Planning and Hard Work

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Posted on May 20, 2019 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

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The Relationship Between Online Casinos and Social Media

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Posted on September 25, 2015 at 10:56 AM

In the modern era, social media is king. Whether it’s Twitter, Facebook, Linkedin or Pinterest, everything we do, any message we want to send can be in the public eye within seconds. It’s not just individuals using social media to let the world know what they are up to. Businesses of all sizes are in […]

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Stop Chumming Your Social Media Fans And Start Spearing Them

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Posted on July 30, 2015 at 07:06 AM

At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.

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Should You Hype Your Startup Pre-launch by Marketing Now?

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Posted on July 17, 2015 at 14:31 PM

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs […]

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10 Reasons Why PR Professionals Should Be Using Social Video

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Posted on July 15, 2015 at 20:35 PM

I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top […]

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3 Marketing Trends Dominating 2015

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Posted on June 29, 2015 at 08:07 AM

This guest post is written by Nick Rojas. The basic tenets of marketing will always remain consistent, but changes do regularly occur in the industry. As technology and audience behaviors evolve, marketers need to stay up to speed with current trends as well as prepare for what the future will likely bring. This can be a […]

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How about Comedy Videos in Cosmetics Marketing?

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Posted on May 15, 2015 at 03:40 AM

My agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.

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5 Ways Marketers Can Use Online Video Marketing in 2014

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Posted on February 18, 2014 at 05:30 AM

In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64% […]

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5 Ways to Tackle Trolls and A-holes Online

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Posted on January 23, 2014 at 08:24 AM

Trolls have been around for centuries. In Norse mythology trolls were magical creatures who lived in caves, in J.R.R. Tolkien’s Middle-Earth trolls were evil and crude, in the early 90s trolls were cute little plastic dolls with the bright neon colored hair, and now trolls live on the internet leaving crude comments throughout the web. […]

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