Oreo’s social media team jumped on an opportunity during the Superbowl blackout, tweeting about dunking in the dark. Quick thinking and timely posting got them over 13,000 retweets. Of course, every brand isn’t going to get the same results as Oreo with their 71,000 followers but there are still universal lessons to be learned. Flexibility: Scheduling everything in advance means you have time to plan and get approval. However, locking yourself into the schedule means […]