If there’s a lesson from SXSW it is that a brand must determine how to stand out during a major event. During events sponsors, musicians, and directors all compete for consumer attention, so it is imperative that a brand strategize effective ways to capture as much attention as possible. Converting potential consumers into brand loyalists is the final goal of being involved with a major event; it’ll also alleviate the financial hit a brand takes […]
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SXSW Technology Spotlight: The Charlie App
The first week of Austin’s film, music, and interactive festival South By Southwest (SXSW) has officially started and the two-week event is already trending. The festival’s music and film components may catch your attention, but for myself, I’m keeping a watchful eye on the SXSW Accelerator award ceremony. Running from March 11th to March 13th, the competition will bring together the best new work in social media, mobile applications, web entertainment, and more. The awards will […]
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