Stop Chumming Your Social Media Fans And Start Spearing Them
At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.
At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.
My agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.
Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed in themselves and their products…