SUPERCOOL CREATIVE AGENCY
Tag Archives: video production

Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups

by

Posted on June 02, 2019 at 04:00 AM

A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are […]

Continue Reading


Social Media Isn’t Magic – It Takes Planning and Hard Work

by

Posted on May 20, 2019 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

Continue Reading


Ignore The Marketing Barriers in Front of You and You’ll Walk Right Through

by

Posted on May 18, 2019 at 00:00 AM

Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but […]

Continue Reading


How Important Is The Creative In Online Video Marketing?

by

Posted on May 01, 2019 at 05:30 AM

Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, […]

Continue Reading


10 Reasons Why PR Professionals Should Be Using Social Video

by

Posted on July 15, 2015 at 20:35 PM

I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top […]

Continue Reading


How about Comedy Videos in Cosmetics Marketing?

by

Posted on May 15, 2015 at 03:40 AM

My agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.

Continue Reading