Social Media Isn’t Magic – It Takes Planning and Hard Work

Digital Marketing, Marketing Consulting, Social Media Marketing, Strategy And Planning, Video ProductionLeave a comment

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and…

10 Reasons Why PR Professionals Should Be Using Social Video

PR, Social Media Marketing, Strategy And Planning, Video Marketing, Video Production, Viral MarketingLeave a comment

I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top…

5 Social Media Advertising Trends in 2014: Forget That, Remember This

Creative, Digital Marketing, Social Media Marketing, Strategy And Planning, Viral MarketingLeave a comment

This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course, the year that EVERY SINGLE THING on the Internet was…