OK, so video is everywhere and there’s close to a million different marketing video creative and production styles and combinations to choose from that are going to help your brand, business or startup boost brand awareness and increase traffic and sales.
Most of these video production and marketing styles, given your situation and executed correctly, are going to take your marketing and sales efforts in the right direction!
In 2021, more people are watching videos than ever before and more brands, startups and businesses are seeing that videos are generating great results.
So, read on and let’s figure out which options are best for you!
Need help deciding? Give Supercool Creative Agency a shout to talk through your goals, challenges and opportunities moving forward with video creative, production and video marketing!
Here’s a breakdown of the top 30 best video types and how they can help your business grab attention, build awareness and drive more traffic and sales.
1. Animated Video Ads
Animated videos use animated characters to communicate your message to your target audience.
These videos are popular among online users because they are typically simple, direct, eye-catching and entertaining.
Animated videos engage customers better than other types and done correctly they can even go viral – drawing even more traffic and improving your brand awareness.
2. Live-Action Video Ads
Live-Action video ads – as the title implies – include live actors and live action!
Live Action video ads can be funny, high action, stunt-driven, hidden camera, heartwarming and pretty much anything your creative agency – video production company can think of!
This includes casting, locations, crew, set design, art direction and all the works!
Done right, live action videos captivate audiences and can even go viral – boosting your brand awareness and traffic!
3. Corporate Videos
Corporate videos get a bad rap as being boring, stiff and – well – corporate.
Really, they are typically non-advertisement-based videos that tell a story about your brand or explain the inner workings of select aspects of how you do what you do.
They can be behind the scenes / under the hood to show your company’s culture, strengths –
Maybe not as CTA-focused as a typical ad – corporate videos can reinforce interest in your brand, helping more people get acquainted with your business as they make their purchasing decisions.
4. Viral Videos
Successful viral video marketing requires only 2 things:
- Amazing creative
- A descent ad budget to launch the video out to social media, influencers and the wider media.
Viral videos by definition mean that they – at some point – are shared organically – meaning for free.
That means that, in a perfect viral video creative / production / marketing execution – you spend a bit up front, and as your video and CTA / message spreads organically, the cost per view / action gives down!
People say “viral isn’t a strategy,” but given the right execution and budget- it’s one of the most effective video marketing strategies to get awareness, traffic and sales.
5. Crowdfunding videos
Crowdfunding videos are essential tools designed to explain your brand / product / service offer and attract maximum funding.
Crowdfunding videos are also utilized to spearhead campaigns for products / services launched by existing brands – across platforms like KickStarter, Indiegogo, Crowdfunder and many other top crowdfunding sites.
Crowdfunding videos – given the proper focus on creative and production – create an emotional appeal to potential backers, with the goal of enticing them to fund your project.
They also bring a visual element to your company that helps convince backers their making the right choice.
Indirectly, crowdfunding videos also help create tertiary brand awareness and increase traffic and engagement, as interested parties push forward, visiting your social media channels and website.
6. Explainer Videos – Animated / Live Action / Combo
Explainer videos go in-depth about your business or particular products in a seemingly simple and rudimentary way.
If you’re game – you can also make explainers that are super fun, funny and and exciting – while still getting across the right messages and CTAs.
Explainers help the audience to understand your overall offering – products and services – both complicated and simple – further informing their purchase decisions and driving them to pull the trigger.
Explainer videos can also help new potential customers understand your overall brand, which boosts brand awareness.
7. Event Videos
Event Videos cover important occasions and can thus be used to create awareness and make potential customers feel a part of the experience and closer to your brand vibe.
They capture events like new products releases, target sales celebrations and PR activations.
Sharing such videos on social platforms creates a connection with your clients and potential clients. This, in turn, boosts traffic and entices customers to share – and buy!
8. Facebook Video Ads
Facebook Video Ads are advertisements – like TV ads – in video format published and promoted on Facebook.
Facebook video ads are tailored to reach any given target demographic across an enormous pool of demo variables including age, interests, buying habits, income, and pretty much anything you can think of to drill down to your ideal customer.
Leaning on stellar creative and deliberate and well researched CTAa – Facebook ads, written, produced and promoted correctly, are one of the most effective online marketing tactics available for all budget ranges.
9. Facebook Video Content for Social Sharing – Organic
Facebook video content comes in ALL different formats, styles, shapes and purposes.
When catchy and attractive, organic – non-advertising-based video content can quickly go viral and boost brand awareness.
More traffic can mean more attention, higher click-through rates and more sales!
10. Instagram Video Ads
Instagram is HUGE.
Instagram ads are paid ads that entice viewers to connect to your brand page directly.
They increase both brand awareness, organic sharing and traffic to your pages.
Like with Facebook, you have access to a wealth of demo targeting for both the creative and media buying process – to make sure you’re writing and producing the right ads and distributed them to the right audience.
11. Instagram Video Content for Social Sharing – Organic
The use of brief, captivating videos on your Instagram page creates brand awareness every time.
Post Instagram videos directly to your feed or use stories or influencer pages.
When done right, Instagram video content can drive massive traffic, which increase awareness and sales.
Also – consider approaching influencers – who can also promote your Instagram content videos this helping increase your traffic.
12. Influencer Videos
Influencer videos often involve parenting / contracting with “influencers” – people who have built large followings of loyal followers across social media platform like YouTube, Instagram, TikTok, Facebook and even more corporate-focused sites like LinkedIn.
The value of working with an influencer is that you are:
- Accessing the influencer’s loyal group of followers and gaining trust – since the influencer is essential endorsing your product / service
- Working with them to find a balance between their voice – what makes them attractive to their audiences – and your brand voice.
Finding that balance is key to developing relationships with top influencers that maintain their authenticity and credibility while sharing your brand / product / service’s value proposition and getting click throughs and sales!
13. LinkedIn video Ads
LinkedIn video Ads are paid video content you can use to promote your brand, startup or business on the LinkedIn platform – introducing your brand, products and services to the professional world.
Relevant video ads will attract viewers and encourage organic sharing!
The result is an increase in brand awareness, traffic, and of course click throughs and sales.
14. LinkedIn Video Content for Social Sharing – organic
Statistically, users respond better to videos than text.
So, LinkedIn video content can significantly boost your brand awareness and increase traffic.
Posts or stories that come in video format see significant increases in engagement and action – CTA – over text-only posts.
15. Mobile game Trailers
Mobile game trailers are everything!
Done right – they give a preview of what players can expect when playing the game.
An exciting, engaging and unexpectedly shareable mobile game trailer with a catchy CTA can BUILD EXCITEMENT AND DESIRE – and encourage viewers to click – share – and download every time.
16. Mobile App Trailers
Mobile App trailers can be a combo of tech explainers and game trailers – giving an insight into the user experience for your application.
Making a compelling app trailer entices people to check out the app. It inevitably increases your traffic and boosts app downloads as a result!
17. Motion Graphics Videos
Motion graphics – including stunning visual FX and motion text – can be produced as stand alone animations or add eye-catching movement to otherwise static digital video, pictures, etc.
Motion graphics videos can leave a lasting image in the mind of your viewers – boosting brand awareness, recognition, downloads and sales.
Well made motion graphics videos also attract lots of traffic to your pages and encourage sharing!
18. OTT Video Ads
OTT – Over The Top – video ads are targeted at consumers viewing content on the most popular video streaming sites like Netflix, Hulu, IMDB, Tubi, Pluto TV, SlingTV and many more!
OTT ads show directly to advertisers’ ideal consumers – based on intensely accurate demo targeting – on these streaming platforms – boosting brand awareness, driving traffic and increasing sales.
19. Product Videos
Product videos can focus on specific products – features – benefits value and “what can it do for me?”
AND – product videos can be a lot of fun – bringing out the value of a product or service in a fin way that grabs attention and pushes sale.
20. Stock Video Ads – With Stellar Creative Mixed In
With the right stock video clips, combined with amazing creative, the right music and an engaging voiceover – you’ve got an ad that looks 20x more expensive and performs 20x more effectively that than what you expected.
21. Stock Video Ads – With Stellar Creative and Original Product Video Footage and Motion Graphics
Combine original product video footage – something that can easily be shot in a small studio – with stock video and motion graphics and you’ve got an ad that can play on TV, OTT and all social media channels.
22. Tik Tok Video Ads
Paid promo ads and hashtags significantly increase brand awareness on Tik Tok.
Catchy and RELEVANT promo video ads increase traffic and sales!
Track current Tik Tok trends and plan your video marketing accordingly!
Once consumers like what they see, they’re motivated to buy your product resulting in higher sales.
23. Twitter Video Ads
Twitter video Ads can appear as pre-roll videos before the user views the intended content.
THIS IS GREAT! If you’re the advertiser.
These pre-roll videos increase awareness and hit your target audience.
Using fun, targeted, captivating videos you can drive traffic and increase sales.
24. Twitter Video Content for Social Sharing
Twitter video content shows directly on user’s feeds.
Using short and creative videos that focus on your brand is a great way to promote awareness on Twitter.
Video content reportedly receives more engagement than text. So, it is a great way to boost traffic and possibly increase sales.
25. TV commercials
TV commercials are those quasi-annoying things that interrupt your TV shows, and now your streaming channels like Amazon and Hulu!
They’re there – always playing – because they work.
Tv ads can be either hyper-focused or set to reach wider audiences – depending on your product or service and the audiences you’re targeting.
Since they’re often replayed – incessantly – to the point of madness – TV ads are awesome for improving brand awareness.
With higher brand recall, customers are more likely to recognize you in store / online and visit your pages and buy.
26. Video Game Trailers
Video Game trailers provide an insight into what gamers can expect when playing the game. If you can make a captivating video clip, you can drive more traffic.
More gamers will likely want to try out the game, thus increasing your sales.
27. Video Game Content for Sharing
These videos often come from the consumers themselves and are shared on community platforms and the like. Encouraging this form of content is a great way to boost engagement among players. Others may pick interest as a result and become customers.
It is also a great way to boost awareness for the game online.
28. YouTube Video Ads
These are paid ads that appear on your homepage or when playing a YouTube video. Since people do not choose which ads to see, your video ads always reach a new audience. This increases your brand awareness.
Creating captivating videos entices people to follow the link to your YouTube Channel or website. Traffic to your site and sales would tremendously increase as well.
29. YouTube Video Content for Social Sharing
Influencer and testimonial videos about your product can increase your brand awareness on YouTube. Influencers will increase the amount of traffic to your channel and website.
When people like your YouTube content, they can easily like, share, comment, etc. It is great for brand awareness and also induces purchase when convincing enough.
30. How-To Videos
How-to videos not only help viewers solve problems on their own – they attract potential customers.
How-to videos, when written and produced correctly, offer solutions to problems people have.
How-to videos rank high in search results.
How-to videos answer questions people have.
How-to videos present your brand / business as the solution to viewers’ / potential customers’ problems and make you top of mind when they need more help or have more questions.
This can lead to new connections and new business!
Final thoughts!
Any and all of these video types are going to help boost your brand awareness, increase your traffic and drive sales.
So, you just have to use the ones that work best for you!
Need help with creative, ideas, production and video marketing – Contact Supercool!
