Ignore The Marketing Barriers in Front of You and You’ll Walk Right Through

Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but…

Five People Who Have To Watch Your Viral Marketing Videos

Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary…

PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again

To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales –  your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang…

9 Reasons Your Business Should be an Attention Whore

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive,…

5 Ways for Marketers to Get More Out of Their Digital Creative Agencies

This article was originally published in AdAge. Written by David Murdico. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives…