The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit. I talk with startups every day, and the one thing many of them have in common is that their self perception is often out of whack with what people actually want or need. Lots of valuable time, money and most importantly, […]
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As I’ve long thought, the Millennial generation, that prize target for marketers everywhere, are in fact robots made by Google for the sole purpose of creating a generation of consumers who think, act and buy as one – making targeting them much easier for marketers… like Google… and other marketers. Up until now, nobody knew where Millennials even came from. According to WikiPedia, “there are no precise dates when the generation starts and ends. Researchers […]
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Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on your end to make sure one of them is right for you? I’ve been running digital marketing agency Supercool Creative for 10 years, and in that time I’ve worked with lots of brands, businesses and startups and seen the ways they go about finding the […]
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It’s time to promote your mobile app game to get users – players – downloads – sales! Here are five tips for using social media marketing to raise awareness of and interest in your app and help you sell more. If you need more help with video game trailer concepts, production, marketing or advice, Contact Supercool Creative Agency. 1. Promote your mobile apps and games with a powerful trailer A trailer for your mobile app […]
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Guest Post by Gui Costin Millennials are on the verge of becoming big players in the investment field. Baby boomers, according to Forbes, are about to pass an estimated $30 trillion in assets down to millennials within the next few years. This generational transfer of wealth gives millennials many options on investing — starting with the investment firms they choose. Understanding millennials’ mindset on investing and, just as importantly, learning their personality traits, preferences and dislikes, are crucial […]
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Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them to an immediate action like downloading, buying or sharing, spark social media conversation, press and media attention, and leave a […]
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Guest post written by Owen Andrew | @owenandrew7 In today’s world, companies are looking for new ways to promote their business. Technology has changed public relations, and with the Holiday season coming, companies need to up their game plan to maximize holiday sales. Today’s business professionals need to start using video to create social ads, connect with customers, advertise promotions, and catch the eye of influencers who know about your product. You may think that spending […]
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Nobody really wants to talk about this. They’re too busy counting Twitter followers, Facebook likes, pins, Snaps and YouTube views, but how is all of this social media activity contributing to your bottom line… sales? Better yet, does your social media marketing strategy even involve sales? Brands, businesses and organizations are learning that social media is great at getting attention, building awareness and sparking engagement. But then what? At some point you have to stop […]
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How do you plan and execute an effective digital marketing campaign? You plan to change the plan. Be diligent, be ready, be prepared and above all be ready to adapt and react. Why? because your fans are a bunch of sick, twisted, fickle, blood thirsty, evil bastards just dying to see your marketing fail. This is the part where I’m supposed to back away from my attention-getting title and tell you what I really mean. Not […]
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The Knockout Word is the perfect spelling game! This is one of the coolest games I’ve seen in forever, and as a board game lover – AND an English major, I can appreciate how with all of our devices deciding how things are supposed to be speled… speelt… spelled for us, we start to forget how to do it ourselves, right? That’s where The Knockout Word comes in, and you can support this super-fun, highly […]
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