As important as social media marketing is to any business, a surprising number of executives, marketers, and other businesspeople fail to grasp its depth and the level of expertise required to make it effective. Social media marketing goes far beyond knowing your way around Facebook and posting regular statuses. In her article for The Agency Post, our digital marketing specialist Kirstie Jeffries explains the essential tasks that social media marketing really involves, from setting goals to reactive engagement to predicting trends and more.

Do you really understand social media marketing? Read the article on The Agency Post here.