Supercool Creative Agency
Creative And Production Process

CREATIVE PROCESS

• WE TALK WITH YOUR TEAM AND DO OUR OWN RESEARCH, TO FULLY UNDERSTAND YOUR PRODUCT OR SERVICE, YOUR IDEAL TARGET, KEY INFO THAT NEEDS TO BE IN THE VIDEO.

• WE UNDERSTAND / HELP DEVELOP YOUR “BRAND VOICE”  – LIKEABLE, FUN, QUIRKY, GEEKY, SCIENTIFIC, INFORMATIVE, FUNNY, CRAZY? THIS HELPS DETERMINE THE FEEL OF THE IDEAS AND SCRIPTS.

• WE HELP DETERMINE VIDEO GOALS. WHAT DO YOU WANT THE VIDEOS TO ACCOMPLISH? AWARENESS, SHARING, MEDIA ATTENTION, SALES…

• WE DETERMINE EACH CTA – CALL TO ACTION – TO MAKE SURE VIEWERS DO WHAT WE WANT THEM TO DO –   SHARE, CONTACT, BUY NOW…

• WE DEVELOP 3-5 NEW CREATIVE CONCEPTS / IDEAS THAT ENTERTAIN AND INSPIRE VIEWERS TO WATCH AND TAKE ACTION. WE’LL BASE THE IDEAS ON THE BUDGET.

• YOUR TEAM GIVES US FEEDBACK ON THE IDEAS

• WE REVISE AND MUTUALLY SELECT ONE TO FULLY DEVELOP

• WE WRITE THE SCRIPT(S)!

• YOUR TEAM PROVIDES FEEDBACK ON SCRIPTS AND WE’RE READY TO SHOOT!

 

PRODUCTION PROCESS

• WE BREAK DOWN THE SCRIPT(S)

• WE CAST TALENT (ACTORS) AND SECURE LOCATIONS, PERMITS

• WE SCHEDULE LOGISTICS, CREW, EQUIPMENT

• WE SHOOT ALL THE VIDEOS!

• WE EDIT VIDEO, INCLUDING VOICEOVERS, MUSIC AND EFFECTS

• YOUR TEAM GIVES FEEDBACK ON 1ST EDIT

• WE REVISE EDIT ACCORDINGLY / ADDITIONAL FEEDBACK AND REVISIONS

• FINAL DELIVERY

• TOTAL TIME – 4 – 6 WEEKS (FASTER IF REQUIRED)