Videos can quickly turn your social media channels from bland to spectacular. Brands, startups and organizations realize social media success only with significant effort and tactics, and one of the most powerful success strategies is keeping your social media pages interesting. To do this you must post content that is relevant, provocative, informative, entertaining, unexpected and memorable. For capturing all of these in one, video is king.
1. A video is worth 1,000,021 words
If a picture is worth a thousand words, video is worth about a million words. 1,000,021 to be exact. Video is most effective in getting a brand’s message across and raising awareness. One of the main reasons this is the sheer amount of material that can be jam packed into a short video compared to how long it would be if the material were in text and photos. In a world in which viewers and readers have limited attention spans, it is imperative to post content that can be quickly and easily enjoyed and shared by fans.
2. Video reels in the fish
Imagine having a great lure when you’re fishing in the ocean. Not only does your lure attract the fish, but it also hooks the fish and keeps them coming back for more. Videos posted to your page are more likely to draw the attention of fans and keep them on you social media page for longer. It’s safe to say that people don’t enjoy reading nearly as much as they used to, and this change has allowed video to move to the forefront of all social media marketing tactics.
According to a recent BrightRoll study posted on TechCrunch earlier this year, “A majority of advertisers surveyed — 64 percent — said they believe that online video advertising is equally or more effective than the ads that show up on TV. BrightRoll posits that could be due to a number of factors, one of which is that 70 percent of Internet users watch video online, meaning that there’s no longer a question of scale when it comes to buying online.”
Video is being poised at the head of successful social media campaigns because of the potent combination of advertising appeal and inherent shareability.
3. Videos gets shared, virally
Why is it that brands can go from little exposure to national spotlight in the matter of days or weeks? Or why can an undiscovered small-town athlete instantly become an overnight celebrity. The answer is social media video content. Every time a video is posted to a social media page, it has a chance to become a viral hit. The ingredients in a viral video are ever changing however a smart agency can pinpoint those elements with the best shot of lighting up your fan base and develop a viral marketing strategy that will get the video out there in front of them. Videos that are posted to social media pages are much more likely to be successful because they can be easily watched and shared by viewers on the spot.
Social media content is meant to stand out and impress. Make sure your brand posts video content that will give its social media channels an edge over the competition. The king of social media content fears no one, so it is your job as a marketer to force other brands to bow down to your video content!