With the right ideas and execution, live video combines the immediacy and visual appeal of live events with the interactivity of social media and the ability to reach worldwide audiences.
According to a recent Cisco forecast, live mobile video will grow 39-fold from 2016 to 2021, meaning live video is opening up all sorts of marketing possibilities for the pharmaceutical marketing industry.
Facebook Live, for example, is an emerging feature of the largest social media network in the world. This integration offers opportunities for not only live-casting to a brand’s existing connections, but for targeting paid promotion and influencer activations to reach much wider groups of people prior to live video events…
Originally Published on PM360 – The Essential Resource for Pharma Marketers!