VIDEO MARKETING STRATEGY
The video marketing strategy plans the creative direction and goals of the video. The strategy projects what the videos are going to achieve, and how we’re going to get there!
VIDEO MARKETING GOALS
Before we even jump into making videos we want to know – “what do you plan to do with the videos?” What are your goals? Why are we making your videos? Awareness? Call to actions – CTAs? Promos? Product launches, new services?
When viewers watch the videos what do we want them to do? Buy now, sign up? Register? Click through to the website? Learn more? Watch another video? Share? Comment?
Who are we trying to reach and how – #DigitalMarketingStrategy?
Just like with TV and radio, how often are we hitting potential viewers and via which media? Facebook updates, YouTube shares, LinkedIn, Instagram… is this a one and done blast, or are we planning to share on a schedule?
PR / MEDIA OUTREACH
Is there a PR / Media Outreach element? Are you, or your agency hammering the media with COMPELLING VIDEO CONTENT? Do you have a great story to tell?
SOCIAL MEDIA SHARING
Yes: Facebook, Twitter, YouTube, LinkedIn, Instagram, SnapChat, Pinterest… We help drive views and interactions organically via existing, popular social media channels.
The hidden secret of most successful viral videos – they paid for it. They didn’t pay for all of it. They paid to “jump start” the campaign.
The creative, and organic sharing, did the rest.
Those amazingly successful personalities on YouTube, Instagram, Facebook… ? Yes. They can be bought. Sometimes for just a little investment and sometimes for quite a large investment, but they have a built-in, engaged audience and if your brand, product or service is the right fit, and if you negotiate the right budget, they’ll produce a video that appeals to their audience, which, if you’ve selected properly is your audience.
MEASUREMENT AND ANALYTICS TO KPIs
Finally, how are we going to measure the results? We track video analytics and overall social media analytics against sales, subscriptions and engagement, and other KPIs to see what’s working and what’s not. We double down on what is working and ditch what isn’t.
Makes sense, right?