Supercool Creative Agency
Pricing – What’s A Video Cost?

A frequent and fair question is “how much do videos cost?”

The short answer is between $5,000 and $100,000

The long answer is that it depends on the production and post production requirements- type of video, style, what the video is about, locations, sound stages, actors (babies, animals), equipment (dollies, drones, vehicles) , video capture, special effects, music, voiceovers – and even the number of videos and video lengths.

Regardless of your needs or budget, contact Supercool and let’s talk it out!

Here is some typical pricing – generally speaking!

Live-action – product promos, game and app trailers, series, social media videos, ads
$15,000 – $30,000

• Creative ideas, scripts
• :60 – 2 minute video + :30 and :15 versions
• Talent, locations, equipment
• Creative, script, production, post production

No live-action – product / service promos, game and app trailers, series, social media videos, ads
$5,000 – $7,500

• Creative ideas, scripts
• :60 – 2 minute video + :30 and :15 versions
• Game / app capture, screen capture
• Production, post production

Stock video + motion graphics – product / service promos, game and app trailers, series, social media videos, ads
$5,000 – $10,000

• Creative ideas, scripts
• :60 – 2 minute video + :30 and :15 versions
• Stock video, still images, motion graphics / After Effects
• Production, post production

True animation / After Effects motion graphics – product / service promos, explainers, game and app trailers, social media videos, ads
$7,500 – $25,000

• Creative ideas, scripts
• :60 – 2 minute video + :30 and :15 versions
• Storyboards
• Animation, various styles

Live-action, After Effects, special locations and equipment – product / service promos, game and app trailers, video series, social media videos, ads
$30,000 – $100,000

• Creative ideas, scripts
• :60 – 2 minute video + :30 and :15 versions
• Talent, multiple locations, special equipment, cars, props, dollies, drones, period wardrobe, special effects…
• Production, post production

These are generalities based on what we do most!

Here’s more info on how we determine price, based on what you tell us:

SCENARIO 1: You have an idea of what you need but not what things cost

• You have a general idea of what you need, and maybe some rough ideas of your own but don’t know what things cost.  Maybe you have examples of videos you like that are similar to what you want for your brand, startup, business, product or service.

• Going by your description and/or the example videos, we can quickly determine what it would cost to do something similar.

• You may find out that video you’ve had your eye in is either less expensive or more expensive than you thought.

• This gives us a reference point and from there we can scale up or down accordingly.

SCENARIO 2: You have a budget range but no solid ideas

• You have a budget range in mind and want to know what can be done.

• We would first go over your goals – how will the videos be used and what results do you want to see?

• Next, we can propose the best video styles – trailers, promos, ads, social videos… and estimate pricing.

SCENARIO 3: You have a budget and a brief

• You have a creative brief and a budget in mind.

• You know exactly how the videos will be used and why.

• We’ll establish a scope of work, deliverables, and develop and produce videos that can be made within that budget.

 

Looking for more info? Contact Supercool or check out our FAQ.