creative agency & video production company<\/a> gets inquiries that range from brands, businesses and startups that know exactly what they need, to marketing directors who know what they want to achieve but need guidance on how to get there, to brand managers who need video as a part of a larger digital strategy.<\/p>\n1. You know exactly what videos you need and your marketing strategy is clear<\/b><\/h4>\n
If you\u2019ve got your creative concepts and scripts already, you just need a video production company to set everything up including casting, locations and post production (editing, FX and music). If you\u2019re going the animation or motion graphics route you don\u2019t even need casting or locations.<\/p>\n
Pick a video production company or digital creative agency that matches your style<\/b><\/p>\n
Unless you\u2019re sold on film, most online productions and many broadcast productions are shot on HD video. Look through the production company\u2019s work, talk to them about how they approach projects, turnaround time and number of editing \u201cpasses\u201d or changes you\u2019ll have before final delivery.<\/p>\n
Production value is important and should match the creative concepts. If you need cinematic, \u00a0live action scenes with great locations, invest in a production company that has experience providing high production value. If you\u2019re doing a viral video that\u2019s supposed to look like\u00a0 someone shot it on their iPhone, go with a company that understands that homemade-looking videos often have a lot more going on behind the scenes than meets the eye.<\/p>\n
What to avoid:<\/b><\/p>\n
Stay away from:
\nVideo production companies that don\u2019t produce the kind of work you\u2019re looking for. For example, if you want comedy videos, go with a production company that has comedy directors and funny videos they\u2019ve produced. Otherwise, even the best ideas will fall flat.<\/p>\n
2. You\u2019d like help with video concepts and someone to produce them<\/b><\/h4>\n
Many video production companies can help with creative ideas. Digital, creative and ad agencies can too. If you already know how you\u2019ll be integrating video into your online and offline marketing strategy, then you need ideas that will work with that strategy and forward your agenda.<\/p>\n
Pick a company that can show you their great ideas<\/b><\/p>\n
Good and bad video ideas are subjective. Take a look at companies\u2019 past work and see if you can determine the results. Likes vs dislikes. Comments. See if the video was talked about or mentioned on blogs and publications or linked to online.<\/p>\n
What to avoid:<\/strong><\/p>\nEveryone thinks they have great ideas, and unless you\u2019re an expert at sorting that out, make sure your ideas are being created by a company that has experience creating the kinds of ideas you want, and the examples to prove it. If you\u2019re looking for ideas that are unexpected and memorable, and that will be shared online, you don\u2019t want<\/strong> standard TV ad ideas that could bore your audience and make them tune out.<\/p>\nAlso, a digital agency will often have more experience seeing which ideas work and which don\u2019t, because of their involvement in the marketing process.<\/p>\n
3. You\u2019d like to use videos and social media marketing but don\u2019t know where to start<\/b><\/h4>\n
This is where you\u2019re really into digital creative or social media agency territory. Most production companies are great at producing, some develop ideas, but most are not experienced in the marketing side of things.<\/p>\n
Pick a digital creative agency that has experience in both online marketing and production<\/b><\/p>\n
Most agencies will have relationships with production companies to get your videos produced. Some also produce video content in-house, making the trip from marketing goals to digital and social media strategy to video concepts to production as streamlined as possible.<\/p>\n
What to avoid:<\/strong><\/p>\nStay away from social media and PR agencies that are great at posting on Facebook and Twitter but don\u2019t know their way around the larger social media marketing landscape including digital marketing strategy and content production. Managing a social media campaign and creating that campaign from scratch are two different things.<\/p>\n
If you need more help deciding, give me a shout: CONTACT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The first step in selecting a video production company is deciding what videos you need and how you\u2019ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My creative agency & video production company gets inquiries that range from brands, businesses and startups that know exactly what…<\/p>\n","protected":false},"author":38,"featured_media":13284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_mi_skip_tracking":false},"categories":[82,83,95,99,100],"tags":[],"yoast_head":"\n
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