Business Consulting Archives - Supercool Creative Agency

4 Reasons to be Nicer to Your Social Media Manager Than Your CEO

James Whittaker — Tue, 28 Jul 2015 12:30:37 +0000

Life has a funny habit of neglecting the worker bees. But as technology continues to transform our interactions with customers, your Social Media Manager, not your CEO, is the one who will make or break your organization. Here are four reasons to be nicer to them, seek their input and show more respect for their…

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5 Branding and Rebranding Lessons Learned by the Big Brands

Guest Post — Mon, 17 Mar 2014 13:00:18 +0000

This is a guest post by Steve Blue. Lesson 1: Don’t fix what’s not broken Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let Coca-Cola know they didn’t want a “new” Coke. They wanted their old…

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Are Your Meetings a Waste of Time?

Supercool Creative — Tue, 18 Feb 2014 07:01:23 +0000

In survey after survey, meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours. In one poll, by Office Team, 45 percent of senior executives said their firms would be more productive if they banned all meetings at least one day a week! “The problem that…

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