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Social Media Isn’t Magic – It Takes Planning and Hard Work

David Murdico — Wed, 22 Jan 2020 14:00:33 +0000

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and…

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Stop Chumming Your Social Media Fans And Start Spearing Them

David Murdico — Thu, 30 Jul 2015 14:06:24 +0000

At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.

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5 Branding and Rebranding Lessons Learned by the Big Brands

Guest Post — Mon, 17 Mar 2014 13:00:18 +0000

This is a guest post by Steve Blue. Lesson 1: Don’t fix what’s not broken Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let Coca-Cola know they didn’t want a “new” Coke. They wanted their old…

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