The Best Ways To Market Mobile Apps and Games

The Best Ways To Market Mobile Apps and Games

What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along…

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The Best Ways To Market Mobile Apps and Games

The Best Ways To Market Mobile Apps and Games

What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along…

Continue reading →

10 Ways to Convince Anyone About Social Media Marketing

10 Ways to Convince Anyone About Social Media Marketing

If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that?  The…

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Carnivore Club’s Promo Video Shows It’s OK to F-Up

Carnivore Club’s Promo Video Shows It’s OK to F-Up

Following in the steps of funny viral video promos for Old Spice and Dollar Shave Club, is the world’s first curated subscription box for cured meats. Carnivore Club has launched a video to promote the expansion of their services with F-Up Insurance, the newest way…

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How to Make a Social Media Update Checklist

How to Make a Social Media Update Checklist

I was in a McDonald’s one day when I saw the cleaning checklist on the back of the bathroom door. I thought, if the guy cleaning the bathroom needs a checklist to make sure he doesn’t forget to sweep or wipe down the sink, we…

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Video Series Production Tips For Brands and Startups

Video Series Production Tips For Brands and Startups

The perfect branded video series combines elements of entertainment and the same addictive qualities that keep people coming back to watch their favorite TV series. The trick is to plan out how you’ll build a fan base, appeal to your audience, get your message across…

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5 Ways to Tell if Your New Product Will Sell or Suck

5 Ways to Tell if Your New Product Will Sell or Suck

Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on…

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Why Social Media Is Like Asking Girls Out

Why Social Media Is Like Asking Girls Out

Lots of marketing people with brands, businesses, organizations and startups wonder how to approach social media. Approach it like you’re asking out a girl or a guy with the short term objective of getting a date and the long term goal of getting married, having…

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5 Smart Questions to Ask B4 Producing Marketing Videos

5 Smart Questions to Ask B4 Producing Marketing Videos

I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product…

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YouTube Advertising and How Brands Are F#@king It Up

YouTube Advertising and How Brands Are F#@king It Up

Okay, so I wrote this post about 10 minutes ago, in a hurry… because I’m pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles, I’m a “thought leader.” (quotes intended).

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