Stop Chumming Your Social Media Fans And Start Spearing Them

Stop Chumming Your Social Media Fans And Start Spearing Them

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At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.

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Zach Galifianakis Jumps The Fern with President Barack Obama

Zach Galifianakis Jumps The Fern with President Barack Obama

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I used to love Between Two Ferns… and always looked forward to new episodes… until today. If you haven’t seen it yet, Zach Galifianakis interviews President Barack Obama. Actually, I’m conflicted, because I love comedy, I write comedy and I run an online video and…

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How Important Is The Creative In Online Video Marketing?

How Important Is The Creative In Online Video Marketing?

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Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you?…

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Social Media Isn’t Magic – It Takes Planning and Hard Work

Social Media Isn’t Magic – It Takes Planning and Hard Work

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Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic….

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How to Write a Simple 10 Step Social Media Plan

How to Write a Simple 10 Step Social Media Plan

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The hardest part of anything ambitious and worthwhile is getting started. The second hardest part is sticking with it. The best way to do both is to have a plan, strategy, roadmap… whatever you want to call it. Here, I’ve outlined the 10 key categories…

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Are You Watching TV on a TV or a Second Screen? (INFOGRAPHIC)

Are You Watching TV on a TV or a Second Screen? (INFOGRAPHIC)

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I actually view 100% of my TV on a second screen device and not on a TV. I threw my TV away about a year ago. So what are your viewing habits?   As networks, advertisers and social media platforms try to capitalize on the…

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The Meeting Has Started Please Turn Off All Electronic Devices

The Meeting Has Started Please Turn Off All Electronic Devices

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Your marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone blurts…

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Is Your Brand or Startup Cashing In on Social Media Addiction?

Is Your Brand or Startup Cashing In on Social Media Addiction?

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Social media is the addiction of choice for the new millennium. It’s done at home, in the workplace, in private, with strangers, and out in the open with friends. Just look around on any given day and observe how many people are mentally, physically, metaphorically and…

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Should Brands Stop Sucking Up To Their Easily Offended Followers?

Should Brands Stop Sucking Up To Their Easily Offended Followers?

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I contributed an article to Business Insider this week based on my frustration with all the brands, businesses and startups out there who are letting their social media communities control their behavior. Social media is great for getting feedback but to what extent do we…

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What do Sex, Food and Social Media Marketing Have in Common?

What do Sex, Food and Social Media Marketing Have in Common?

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From creating expectation, to being unexpected, from creating desire to being memorable and even shareable, great sex, great food and great social media marketing have a lot in common. So how do you turn marketing into something people actually look for and look forward to?…

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10 Hot Video Production Agency Tips for Brands and Startups

10 Hot Video Production Agency Tips for Brands and Startups

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Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix…

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Hi Friends, Can I Sell You Some Social Media?

Hi Friends, Can I Sell You Some Social Media?

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For a long time I thought agencies like ours were in the business of selling digital marketing, social media, PR, video… creative services. We’re not. We’re in the business of selling results. We’re in the business of adding value. We’re in the business of doing…

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