How Important Is The Creative In Online Video Marketing?

How Important Is The Creative In Online Video Marketing?

Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you?…

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Social Media Isn’t Magic – It Takes Planning and Hard Work

Social Media Isn’t Magic – It Takes Planning and Hard Work

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic….

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If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta…

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Chinese Consumers Spend 51% of Their Smartphone Time Playing Games

Chinese Consumers Spend 51% of Their Smartphone Time Playing Games

Ever wonder what people are plucking away at on their smartphones and mobile devices at dinner, at work, crossing the street… omg driving? Well in China, in 2015, consumers report that they’re spending a full 51% of their smartphone time playing games, which is great…

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5 Ways to Promote Mobile Apps and Games with Social Media

5 Ways to Promote Mobile Apps and Games with Social Media

Your brand new shiny app or mobile game is almost ready for prime time or has been kicking around for awhile, and now you’re faced with a challenge. You can’t count on the iOS app store or anyone else to feature or promote your app…

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Marketing Video Production Cheat Sheet for Agencies Brands and Startups

Marketing Video Production Cheat Sheet for Agencies Brands and Startups

A 52 point outline to help agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! Video is the most widely used and the most effective content marketing tactic according to both B2B and B2C marketers  – Webmarketing 1|2|3,…

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A New PR Plan For Games Apps Startups and Product Launches

A New PR Plan For Games Apps Startups and Product Launches

PR has evolved. The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed significantly, resulting in a lot…

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5 Reasons Your Viral Video Won’t Go Viral

5 Reasons Your Viral Video Won’t Go Viral

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by…

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10 Hot Video Production Agency Tips for Brands and Startups

10 Hot Video Production Agency Tips for Brands and Startups

Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix…

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Should Texting Be Allowed During Meetings?

Should Texting Be Allowed During Meetings?

Your digital marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone…

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