YouTube Advertising and How Brands Are F#@king It Up

YouTube Advertising and How Brands Are F#@king It Up

Okay, so I wrote this post about 10 minutes ago, in a hurry… because I’m pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles, I’m a “thought leader.” (quotes intended).

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How to Find the Best Video Production Company or Agency

How to Find the Best Video Production Company or Agency

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands,…

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5 Ways To Sell your New Product Via Video And Social Media

5 Ways To Sell your New Product Via Video And Social Media

Everyone who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on…

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Is Your Video Marketing Strategy Smart or Stupid?

Is Your Video Marketing Strategy Smart or Stupid?

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would…

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Sample C Driver Written Test 1 Sample Class C Written Test 2

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5 Smart Questions to Ask B4 Producing Marketing Videos

5 Smart Questions to Ask B4 Producing Marketing Videos

I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product…

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Five People Who Have To Watch Your Viral Marketing Videos

Five People Who Have To Watch Your Viral Marketing Videos

Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business…

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YouTube Ad Rant About McDonalds Coffee Started On LinkedIn

YouTube Ad Rant About McDonalds Coffee Started On LinkedIn

I started this rant on LinkedIn, but was cut off by 427 characters. New YouTube ad rant – McDonalds. I’m trying to watch YouTube and now every time I get hit with a very authentic Columbian / South American vibe with coffee bushes and a…

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Failure To Launch! Is Your Startup Chicken S#!T or Procrastinating?

Failure To Launch! Is Your Startup Chicken S#!T or Procrastinating?

Startups need to launch. That simple. Nothing will ever be perfect. Go. Make changes as you move along. Collect feedback. Fuck up. You will. Nobody will know, as long as you fix it.

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VIDEO: Going Viral vs Tapping Influencers

VIDEO: Going Viral vs Tapping Influencers

I was recently a panelist at the MediaPost Social Media Insider Summit on 10/23 at Lake Tahoe, speaking on the topic of “What’s More Important? Going Viral or Tapping Influencers?” Special thanks to the MediaPost team for another awesome event! Here’s the live streamed video…

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Can App Trailer Videos Get Your Game On the App Store?

Can App Trailer Videos Get Your Game On the App Store?

Rebecca Borison wrote a great article on app marketing for Business Insider about the game Blek, and how co-founder Denis Mikan figures he managed to get his app into the #1 spot on the Apple App Store for 20 consecutive days. Mikan says the app…

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If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

Right after I graduated from USC, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood…

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