Marketing Video Production Cheat Sheet for Agencies Brands and Startups

Marketing Video Production Cheat Sheet for Agencies Brands and Startups

A 52 point outline to help agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! Video is the most widely used and the most effective content marketing tactic according to both B2B and B2C marketers  – Webmarketing 1|2|3,…

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If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

Right after I graduated from USC, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood…

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A New PR Plan For Games Apps Startups and Product Launches

A New PR Plan For Games Apps Startups and Product Launches

PR has evolved. The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed significantly, resulting in a lot…

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5 Reasons Your Viral Video Won’t Go Viral

5 Reasons Your Viral Video Won’t Go Viral

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by…

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10 Hot Video Production Agency Tips for Brands and Startups

10 Hot Video Production Agency Tips for Brands and Startups

Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix…

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How Important Is The Creative In Online Video Marketing?

How Important Is The Creative In Online Video Marketing?

Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you?…

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Should Texting Be Allowed During Meetings?

Should Texting Be Allowed During Meetings?

Your digital marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone…

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Millennials Are Actually Robots Made by Google

Millennials Are Actually Robots Made by Google

As I’ve long suspected, the Millennial generation, that prize target for marketers everywhere, are in fact robots made by Google with the sole purpose of creating a generation of consumers who think, act and buy as one – making targeting them much easier for marketers……

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Five People Who Have To Watch Your Viral Marketing Videos

Five People Who Have To Watch Your Viral Marketing Videos

Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business…

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Video for Brands and Startups: Cheap Frequent Short Edgy

Video for Brands and Startups: Cheap Frequent Short Edgy

There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of…

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