If you really want to make an impact with video marketing, develop and launch a video ad campaign series. Single video ads, game trailers and social media videos are of course very effective, and a series of videos, all in one campaign, puts that success on steroids. A video ad campaign is a series of…
Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2020 My creative agency / production company Supercool…
Startups and hip, young companies take pride in their office dogs. Other than ping pong tables and cappuccino makers, nothing says “this office is cool” like a canine coworker. But according to a recent survey, most dogs would rather stay home than go to work with everyone else. Contrary to popular belief, canines are content…
The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to…
A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are…
With all the attention paid to short form video content and ads, and all the bluster about our short attention spans, there’s an interesting trend emerging in video marketing – the Feature Length Ad. Studies show that consumers love their brands, and they love them so much, they’re ready to engage for longer and longer…
Launching a successful crowdfunding campaign is pretty easy, if you know what you’re doing, And let’s start with the assumption that your product is awesome – because otherwise why would you be doing this? Here are the 4 most important things you should consider to make it all work out for you! #1 Crowdfunding Tip…
A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $10,000 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen…
So you’ve produced and posted your video. Now what are viewers supposed to do after they watch it? What are their video marketing CTAs? How do we get them to buy something? Buy now, buy later, click, watch more, share, learn more, visit, sign up, subscribe or just be aware that your product, service, organization…
Lots of people out there can’t wrap their heads around the idea that your social media job is a real job. The irony is that everybody still thinks it would be a cool job to have, but they look at you with the skepticism of someone evaluating a waiter that says they’re an actor. Here…