SUPERCOOL CREATIVE AGENCY
All posts by David Murdico

Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups

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Posted on June 02, 2019 at 04:00 AM

A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are […]

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How to Find The Best Digital Marketing Agency

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Posted on June 01, 2019 at 02:09 AM

Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on your end to make sure one of them is right for you? I’ve been running digital marketing agency Supercool Creative for 10 years, and in […]

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10 Hot Video Production Agency Tips for Brands and Startups

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Posted on May 30, 2019 at 03:00 AM

Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your […]

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9 Reasons Your Business Should be an Attention Whore

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Posted on May 29, 2019 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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Video Production and Marketing 2019 – Cheaper And More Frequent!

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Posted on May 29, 2019 at 02:36 AM

Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2019 My creative agency / production company Supercool […]

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5 Ways for Marketers to Get More Out of Their Digital Creative Agencies

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Posted on May 27, 2019 at 23:37 PM

This article was originally published in AdAge. Written by David Murdico. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives […]

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Is Your Video Marketing Strategy Smart or Stupid

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Posted on May 25, 2019 at 06:00 AM

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]

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Keep Video Production and Marketing Short, Cheap and Frequent

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Posted on May 24, 2019 at 08:15 AM

There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting […]

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How to Find the Best Video Production Company or Agency

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Posted on May 24, 2019 at 07:41 AM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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What is The Best Time to Post Social Media Updates?

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Posted on May 23, 2019 at 08:12 AM

“Whoever watches the wind will not plant; whoever looks at the clouds will not reap.”

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