David is the Creative Director and Managing Partner of Supercool Creative Agency. David has been a featured speaker and panelist at MediaPost's Social Media Insider Summit, Digital Hollywood, USC's Smash Marketing and The Web Congress. He contributes to, and is often interviewed by, publications like AdWeek, AdAge, OnlineVideo.net, Social Media Today and Business Insider and is a guest lecturer at his Alma Mater, The University of Southern California. Twitter: @davidmurdico

How To Launch a Successful Crowdfunding Campaign – 4 Tips

Launching a successful crowdfunding campaign is pretty easy, if you know what you’re doing, And let’s start with the assumption that your product is awesome – because otherwise why would you be doing this? Here are the 4 most important things you should consider to make it all work out for you! #1 Crowdfunding Tip…

Video Production and Marketing 2021 – Cheaper And More Frequent!

Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2021 My creative agency / production company Supercool…

Is Your Video Marketing Strategy Smart or Stupid

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return…