How Millennials Are Changing The Investment Game
Posted on September 20, 2019 at 06:41 AM
Guest Post by Gui Costin Millennials are on the verge of becoming big players in the investment field. Baby boomers, according to Forbes, are about to pass an estimated $30 trillion in assets down to millennials within the next few years. This generational transfer of wealth gives millennials many options on investing — starting with the investment firms […]
Continue Reading
Game Trailer and Social Video Production Tips for Marketers
Posted on July 12, 2019 at 01:04 AM
Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them […]
Continue Reading
5 Reasons People Don’t Think Social Media Is a Real Job
Posted on July 11, 2019 at 00:00 AM
Lots of people out there can’t wrap their heads around the idea that your social media job is a real job. The irony is that everybody still thinks it would be a cool job to have, but they look at you with the skepticism of someone evaluating a waiter that says they’re an actor. Here […]
Continue Reading
PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again
Posted on July 10, 2019 at 10:00 AM
To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales – your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang […]
Continue Reading
10 Hot Video Production Agency Tips for Brands and Startups
Posted on July 09, 2019 at 03:00 AM
Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your […]
Continue Reading
A New PR Plan For Games, Apps, Startups and Product Launches
Posted on July 09, 2019 at 01:12 AM
PR has evolved, and it’s time for a new PR plan for games, apps, startups and product launches! The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed […]
Continue Reading
How to Sell Apps and Games with Video and Social Media
Posted on July 08, 2019 at 01:30 AM
It’s time to promote your mobile app game to get users – players – downloads – sales! Here are five tips for using social media marketing to raise awareness of and interest in your app and help you sell more. If you need more help with video game trailer concepts, production, marketing or advice, Contact […]
Continue Reading
5 Ways for Marketers to Get More Out of Their Digital Creative Agencies
Posted on July 07, 2019 at 23:37 PM
This article was originally published in AdAge. Written by David Murdico. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives […]
Continue Reading
5 Things Startups Think About Themselves That Are Wrong
Posted on July 07, 2019 at 04:13 AM
The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit. I talk with startups every day, and the one thing many of them have in common is that their self perception […]
Continue Reading
5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do
Posted on July 05, 2019 at 02:30 AM
The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]
Continue Reading