5 Ways for Marketers to Get More Out of Their Digital Creative Agencies
Posted on June 27, 2018 at 23:37 PM
This article was originally published in AdAge. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be […]
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Is Your Video Marketing Strategy Smart or Stupid
Posted on June 25, 2018 at 06:00 AM
Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]
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Keep Video Production and Marketing Short, Cheap and Frequent
Posted on June 24, 2018 at 08:15 AM
There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting […]
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How to Find the Best Video Production Company or Agency
Posted on June 24, 2018 at 07:41 AM
The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]
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Does Marketing Video Production Value Matter? F#@k Yeah!
Posted on June 24, 2018 at 00:17 AM
Marketing Video Production Matters So you just watched a video about a cat that did something amazing – likely stuff every other cat on the planet does every day, but this cat’s owner caught it on her iPhone and because she wasn’t selling anything, it went viral. That’s awesome and amazing and lots of positive […]
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Video Production and Marketing: Brand Awareness or Call to Action?
Posted on June 23, 2018 at 08:12 AM
The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many […]
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Content Marketing Plan for Brands and Startups
Posted on June 22, 2018 at 11:34 AM
Marketing directors, brand managers, product managers and social media professionals are using content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their products and services. The secret is to create content that’s valuable and shareable, get it to the right people, entertain, inform and educate them, and position […]
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How to Pick the Best Creative Agency for Digital
Posted on June 22, 2018 at 06:52 AM
Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS […]
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What Do Video Advertising Creative Ideas And Video Production Cost
Posted on June 21, 2018 at 07:34 AM
A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $2,500 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen […]
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Go Viral – 5 Video Production and Marketing Steps
Posted on June 20, 2018 at 10:46 AM
Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and […]
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