David Murdico, Author at

5 Ways to Make Sure Your Viral Video Won’t Go Viral

Posted on November 22, 2019 at 08:43 AM

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]

How To Launch a Successful Crowdfunding Campaign – 4 Tips

by David Murdico

Posted on November 22, 2019 at 02:57 AM

Launching a successful crowdfunding campaign is pretty easy, if you know what you’re doing, And let’s start with the assumption that your product is awesome – because otherwise why would you be doing this? Here are the 4 most important things you should consider to make it all work out for you! #1 Crowdfunding Tip […]

5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

by David Murdico

Posted on November 22, 2019 at 02:30 AM

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]

How To Write and Produce Crowdfunding Videos That Work

by David Murdico

Posted on November 21, 2019 at 05:22 AM

Are you planning to include crowdfunding videos in your campaign? Are you an agency that handles crowdfunding videos on a regular basis? Last year my company Supercool Creative Agency wrote and produced the video for “Reviv | The Affordable & Eco-Friendly Weighted Blanket” https://www.kickstarter.com/projects/revivblanket/reviv-the-affordable-and-eco-friendly-weighted-bla The campaign raised over $2.6 Million. Along with several others, we […]

Content Marketing Plan for Brands and Startups

by David Murdico

Posted on November 20, 2019 at 11:34 AM

Marketing directors, brand managers, product managers and social media professionals are using content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their products and services. The secret is to create content that’s valuable and shareable, get it to the right people, entertain, inform and educate them, and position […]

Go Viral – 5 Video Production and Marketing Steps

by David Murdico

Posted on November 20, 2019 at 10:46 AM

Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and […]

How to Pick the Best Creative Agency for Digital

by David Murdico

Posted on November 20, 2019 at 06:52 AM

Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS […]

Social Media Isn’t Magic – It Takes Planning and Hard Work

by David Murdico

Posted on November 20, 2019 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

How to Find the Best Video Production Company or Agency

by David Murdico

Posted on November 19, 2019 at 07:41 AM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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