Best 10 Video Marketing CTAs for Top Sales
Posted on October 14, 2018 at 00:12 AM
So you’ve produced and posted your video. Now what are viewers supposed to do after they watch it? What are their video marketing CTAs? How do we get them to buy something? Buy now, buy later, click, watch more, share, learn more, visit, sign up, subscribe or just be aware that your product, service, organization […]
Continue Reading
Video Production and Marketing 2018 – Cheaper And More Frequent!
Posted on October 12, 2018 at 02:36 AM
Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2018 My creative agency / production company Supercool […]
Continue Reading
Most Office Dogs Would Rather Work From Home
Posted on October 11, 2018 at 01:00 AM
Startups and hip, young companies take pride in their office dogs. Other than ping pong tables and cappuccino makers, nothing says “this office is cool” like a canine coworker. But according to a recent survey, most dogs would rather stay home than go to work with everyone else. Contrary to popular belief, canines are content […]
Continue Reading
5 Things Startups Think About Themselves That Are Wrong
Posted on October 07, 2018 at 04:13 AM
The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit. I talk with startups every day, and the one thing many of them have in common is that their self perception […]
Continue Reading
How Important Is The Creative In Online Video Marketing?
Posted on August 01, 2018 at 05:30 AM
Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, […]
Continue Reading
Ignore The Marketing Barriers in Front of You and You’ll Walk Right Through
Posted on July 29, 2018 at 00:00 AM
Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but […]
Continue Reading
Feature Length Ads Are The Next Big Thing
Posted on July 25, 2018 at 13:36 PM
With all the attention paid to short form video content and ads, and all the bluster about our short attention spans, there’s an interesting trend emerging in video marketing – the Feature Length Ad. Studies show that consumers love their brands, and they love them so much, they’re ready to engage for longer and longer […]
Continue Reading
What is The Best Time to Post Social Media Updates?
Posted on July 23, 2018 at 08:12 AM
“Whoever watches the wind will not plant; whoever looks at the clouds will not reap.”
Continue Reading
Social Media Isn’t Magic – It Takes Planning and Hard Work
Posted on July 20, 2018 at 06:00 AM
Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]
Continue Reading
5 Reasons People Don’t Think Social Media Is a Real Job
Posted on July 19, 2018 at 00:00 AM
Lots of people out there can’t wrap their heads around the idea that your social media job is a real job. The irony is that everybody still thinks it would be a cool job to have, but they look at you with the skepticism of someone evaluating a waiter that says they’re an actor. Here […]
Continue Reading