The Pitch. You’ve been preparing for it for weeks and the day has finally come. It’s just you, your team, and the client, all together in a room that will most likely not be set to your preferred temperature. Thousands of dollars are on the line if not millions, or, if you’re a smaller agency, hundreds.…
What do Jay-Z, Taylor Swift, and Hall & Oates all have in common? Aside from their popularity in music, these artists all have songs that describe everyday situations almost perfectly. In relation to brands, the three musicians (and a few others) have tracks that describe the process of finding a creative agency surprisingly well. In…
In its March 2013 issue, Fast Company magazine published its annual list of the 50 most innovative companies in the world. Nike came in at No. 1, followed by Amazon and Jack Dorsey’s Square. And newcomers like Uber and Pinterest helped round out the top 10. But what about the most non-innovative companies? Don’t they…
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