Supercool Creative Agency
Category Archives: Strategy And Planning

How to Make Your Social Media Marketing Drive Sales

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Posted on December 05, 2017 at 10:00 AM

Nobody really wants to talk about this. They’re too busy counting Twitter followers, Facebook likes, pins, Snaps and YouTube views, but how is all of this social media activity contributing to your bottom line… sales? Better yet, does your social media marketing strategy even involve sales? Brands, businesses and organizations are learning that social media […]

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5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

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Posted on December 05, 2017 at 02:30 AM

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]

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The New Digital Marketing Strategy for Startup And New Product Launches

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Posted on November 07, 2017 at 12:00 PM

Every startup and new product is different, but there are so many commonalities between the points of creative revelation, inception, research, development launch and success, regardless of industry, that they all warrant being offered a NEW process, designed to command: Attention Awareness Need Interest Value Decision Action Through establishing and Carrying Out: Goals Targets Budget Digital […]

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How to Find the Best Video Production Company or Agency

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Posted on October 02, 2017 at 07:41 AM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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Is Your Video Marketing Strategy Smart or Stupid?

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Posted on July 03, 2017 at 06:00 AM

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]

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Social Media Isn’t Magic – It Takes Planning and Hard Work

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Posted on July 02, 2017 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

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Ignore The Marketing Barriers in Front of You and You’ll Walk Right Through

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Posted on June 29, 2017 at 00:00 AM

Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but […]

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Stop Chumming Your Social Media Fans And Start Spearing Them

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Posted on July 30, 2015 at 07:06 AM

At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.

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4 Reasons to be Nicer to Your Social Media Manager Than Your CEO

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Posted on July 28, 2015 at 05:30 AM

Life has a funny habit of neglecting the worker bees. But as technology continues to transform our interactions with customers, your Social Media Manager, not your CEO, is the one who will make or break your organization. Here are four reasons to be nicer to them, seek their input and show more respect for their […]

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How to Write a Simple 10 Step Social Media Plan

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Posted on July 27, 2015 at 05:00 AM

The hardest part of anything ambitious and worthwhile is getting started. The second hardest part is sticking with it. The best way to do both is to have a plan, strategy, roadmap… whatever you want to call it. Here, I’ve outlined the 10 key categories that should be in there. Just lay this out in […]

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