Supercool Creative Agency
Category Archives: App Marketing

5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

by

Posted on December 05, 2017 at 02:30 AM

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]

Continue Reading


A New PR Plan For Games Apps Startups and Product Launches

by

Posted on June 09, 2017 at 01:12 AM

PR has evolved, and it’s time for a new PR plan for games, apps, startups and product launches! The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed […]

Continue Reading


6 Reasons Customers Don’t Use Your App

by

Posted on November 11, 2016 at 09:16 AM

6 Reasons Customers Don’t Use Your App Creating an app for your business is perhaps one of the most important decisions that you will take. Not only will it help in creating an image of your brand, it will also become the prime factor in the way potential and existing customers engage with your business. […]

Continue Reading


Chinese Consumers Spend 51% of Their Smartphone Time Playing Games

by

Posted on September 26, 2015 at 00:08 AM

Ever wonder what people are plucking away at on their smartphones and mobile devices at dinner, at work, crossing the street… omg driving? Well in China, in 2015, consumers report that they’re spending a full 51% of their smartphone time playing games, which is great news if you’re developing, publishing or marketing mobile video games! […]

Continue Reading


The Relationship Between Online Casinos and Social Media

by

Posted on September 25, 2015 at 10:56 AM

In the modern era, social media is king. Whether it’s Twitter, Facebook, Linkedin or Pinterest, everything we do, any message we want to send can be in the public eye within seconds. It’s not just individuals using social media to let the world know what they are up to. Businesses of all sizes are in […]

Continue Reading


Sexist Game Trailer Turns Girl Into A Hamburger And Eats Her

by

Posted on July 04, 2015 at 09:24 AM

I’m ashamed of myself. I was swept up in my quest to market a new video game and did the unthinkable. I broke the first rule of online video advertising. “Don’t turn women into hamburgers and eat them just for a laugh” Oh sure, it seems innocent enough at first glance… the idea of a […]

Continue Reading


3 Marketing Trends Dominating 2015

by

Posted on June 29, 2015 at 08:07 AM

This guest post is written by Nick Rojas. The basic tenets of marketing will always remain consistent, but changes do regularly occur in the industry. As technology and audience behaviors evolve, marketers need to stay up to speed with current trends as well as prepare for what the future will likely bring. This can be a […]

Continue Reading


5 Things Video Game Execs Need To Know About Marketing Games

by

Posted on May 13, 2015 at 00:48 AM

I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.

Continue Reading


The Best Ways To Market Mobile Apps and Games

by

Posted on May 01, 2015 at 05:00 AM

What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course. Charlyn Keating @CharlynKeating […]

Continue Reading


Can App Trailer Videos Get Your Game On the App Store?

by

Posted on August 19, 2014 at 07:47 AM

Rebecca Borison wrote a great article on app marketing for Business Insider about the game Blek, and how co-founder Denis Mikan figures he managed to get his app into the #1 spot on the Apple App Store for 20 consecutive days. Mikan says the app got early attention from the press, always a good thing, […]

Continue Reading