The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. Working with a startup team takes every bit as much time, creativity, effort, critical thinking, planning, strategizing, communication and resources […]
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PR has evolved, and it’s time for a new PR plan for games, apps, startups and product launches! The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed significantly, resulting in a lot more competition. Need help? Contact Supercool Creative Agency! PR is being used for KickStarter and […]
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6 Reasons Customers Don’t Use Your App Creating an app for your business is perhaps one of the most important decisions that you will take. Not only will it help in creating an image of your brand, it will also become the prime factor in the way potential and existing customers engage with your business. This decision is all too important and also a little daunting. Businesses are afraid that they might fail to get […]
Read MoreEver wonder what people are plucking away at on their smartphones and mobile devices at dinner, at work, crossing the street… omg driving? Well in China, in 2015, consumers report that they’re spending a full 51% of their smartphone time playing games, which is great news if you’re developing, publishing or marketing mobile video games! The question asked was, “In general: for which of the following do you primarily use your mobile phone?” What else […]
Read MoreIn the modern era, social media is king. Whether it’s Twitter, Facebook, Linkedin or Pinterest, everything we do, any message we want to send can be in the public eye within seconds. It’s not just individuals using social media to let the world know what they are up to. Businesses of all sizes are in on the act in order to let you know about latest products, offers, events or just to get their brand […]
Read MoreI’m ashamed of myself. I was swept up in my quest to market a new video game and did the unthinkable. I broke the first rule of online video advertising. “Don’t turn women into hamburgers and eat them just for a laugh” Oh sure, it seems innocent enough at first glance… the idea of a famished gamer having just endured a brutal throw down with an enormous black and red evil Genie wishing that his […]
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This guest post is written by Nick Rojas. The basic tenets of marketing will always remain consistent, but changes do regularly occur in the industry. As technology and audience behaviors evolve, marketers need to stay up to speed with current trends as well as prepare for what the future will likely bring. This can be a difficult task but the organizations that don’t advance along with the industry will be the first to fail. What are […]
Read MoreI don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.
Read MoreWhat’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course. Charlyn Keating @CharlynKeating The Appreneur Summit The launch is critical. Generating buzz about the app before it hits the app store and in the […]
Read MoreRebecca Borison wrote a great article on app marketing for Business Insider about the game Blek, and how co-founder Denis Mikan figures he managed to get his app into the #1 spot on the Apple App Store for 20 consecutive days. Mikan says the app got early attention from the press, always a good thing, but points to the strength of their video. According to Borison’s article, “Mikan believes that releasing a promotional video is […]
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