Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return on video, and social media in general. What’s all this activity doing to sell more stuff? Developing a video marketing […]
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Social media is an incredible tool for connecting people to each other, and to their favorite brands. But before we even get into it, let’s define who are customers are. Our pal Julian Goldie does a great job with this in his video ‘What Is Buyer Persona And Why Do You Need It For Your Website?’ Video by SEO link builder Julian Goldie . With so many mainstream platforms like Facebook, […]
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Lots of people out there can’t wrap their heads around the idea that your social media job is a real job. The irony is that everybody still thinks it would be a cool job to have, but they look at you with the skepticism of someone evaluating a waiter that says they’re an actor. Here are 5 reasons why I think this is happening 1 Social media is something most people do for fun Most […]
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If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that? The goal of any business is to create new customers, and the first step is to let them know you exist. The second is to make them your friends, because people […]
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This clown knows more about social media marketing than most marketing directors, social media managers or agencies. Social media is about raising awareness, grabbing peoples’ attention and keeping them engaged. Here are 5 things this clown knows about it. He may not even have a Facebook, Twitter, YouTube, Pinterest, LinkedIn Instagram Snapface, Facelink or Instaface account, but here are 5 things this clown knows about it. 1. He knows his audience and what they like […]
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Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and off. That’s advertising. Social media has the potential to far outweigh the power of ads but effective social media marketing takes […]
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The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. Working with a startup team takes every bit as much time, creativity, effort, critical thinking, planning, strategizing, communication and resources […]
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“Whoever watches the wind will not plant; whoever looks at the clouds will not reap.”
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Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but after my first and only construction job, carrying 4×8 sheets of plywood up five flights of stairs for about a […]
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Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary demographic, made up of people who are either somewhat likely to buy or in a position to influence those who […]
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