Startups and hip, young companies take pride in their office dogs. Other than ping pong tables and cappuccino makers, nothing says “this office is cool” like a canine coworker. But according to a recent survey, most dogs would rather stay home than go to work with everyone else. Contrary to popular belief, canines are content sitting on the couch or chasing stuff in the yard, and would rather not be bothered wandering from office to […]
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Startups need to launch. That simple. Nothing will ever be perfect. Go. Make changes as you move along. Collect feedback. Fuck up. You will. Nobody will know, as long as you fix it.
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Every startup and new product is different, but there are so many commonalities between the points of creative revelation, inception, research, development launch and success, regardless of industry, that they all warrant being offered a NEW process, designed to command: Attention Awareness Need Interest Value Decision Action Through establishing and Carrying Out: Goals Targets Budget Digital SWOT Analysis Tactics Execution Measurement Adjustment Repetition The process, and famous acronym known as AIDA – Awareness, Interest, Desire, Action, […]
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The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. Working with a startup team takes every bit as much time, creativity, effort, critical thinking, planning, strategizing, communication and resources […]
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maxWow, just posted a query on HARO – my favorite site in the world for tapping into expert advice from journalists, experts and entrepreneurs on the front lines of so many industries and topics. I’ve included about 90% of the replies – very smart people who have been there from all angles. The simply diabolical question is: If You Were Launching a New Brand Product or Startup, What Would You do With $15,000? As you’ll […]
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Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, because without attention, nothing else happens Are you focused on getting your customers’ attention? Advertising is paying for attention. PR […]
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The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit. I talk with startups every day, and the one thing many of them have in common is that their self perception is often out of whack with what people actually want or need. Lots of valuable time, money and most importantly, […]
Read MoreNew movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you. Instead of waiting until everything […]
Read MoreThe perfect branded video series combines elements of entertainment and the same addictive qualities that keep people coming back to watch their favorite TV series. The trick is to plan out how you’ll build a fan base, appeal to your audience, get your message across without unleashing a series of ads, let people find and share, and be consistent. You want to get consumers hooked, telling their friends and coming back for more. That’s where […]
Read MoreWe will! Who wouldn’t want to attend this rockstar summit filled with YouTube celebs, Google, IBM, Disney, Sony, and Activision Executives? Supercool will be covering the event and we look forward to seeing you there! Silicon Beach Young Professionals presents the DISRUPT LA Tech Summit – a two day conference, comprised of presentations, panels, workshops and mixers with the industry’s most innovative and successful leaders. The event is this May 8th and 9th at The Le Méridien […]
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