Archive for January 7th, 2020

5 Ways for Marketers to Get More Out of Their Digital Creative Agencies

This article was originally published in AdAge. Written by David Murdico. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be both rewarding and conflicted. Never before has this been more true than in the digital marketing […]

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5 Things Startups Think About Themselves That Are Wrong

The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit. I talk with startups every day, and the one thing many of them have in common is that their self perception is often out of whack with what people actually want or need. Lots of valuable time, money and most importantly, […]

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