Supercool Creative Agency
Category Archives: Digital Marketing

How to Find the Best Video Production Company or Agency

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Posted on October 02, 2017 at 07:41 AM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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How to Pick the Best Creative Agency for Digital

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Posted on July 22, 2017 at 06:52 AM

Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS […]

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Is Your Video Marketing Strategy Smart or Stupid?

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Posted on July 03, 2017 at 06:00 AM

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]

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Social Media Isn’t Magic – It Takes Planning and Hard Work

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Posted on July 02, 2017 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

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How to Find The Best Digital Marketing Agency

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Posted on July 01, 2017 at 02:09 AM

Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on your end to make sure one of them is right for you? I’ve been running digital marketing agency Supercool Creative for 10 years, and in […]

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The New Digital Marketing Strategy for Startup Launches

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Posted on June 01, 2017 at 12:00 PM

Every startup is different, but there are so many commonalities between the points of creative revelation, inception, research, development launch and success, regardless of industry, that they all warrant being offered a NEW process, designed to command: Attention Awareness Need Interest Value Decision Action Through establishing and Carrying Out: Goals Targets Budget Digital SWOT Analysis Tactics […]

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5 Reasons Instagram Marketing is B**ch Slapping Facebook

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Posted on February 20, 2016 at 00:00 AM

With marketing fads coming and going faster then ever in this digital age, one trend has remained king…social media. The millennials who only vaguely remember the days of dial-up internet (cue the ear-splitting, screeching phone sound effect) have gone from consuming Play-Doh to consuming content at a rate that’s a Digital Marketing Manager’s dream.  (Yes, […]

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Are Viral Videos Even Worth It?

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Posted on August 06, 2015 at 00:48 AM

“If I can just make one video go viral…” Many marketers make the mistake of thinking that viral content is good promotion. Sure, if you can make a viral video, then you’ll get a lot of eyeballs on your brand. If you stick a website link in there somewhere, then you might even notice a […]

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Should You Hype Your Startup Pre-launch by Marketing Now?

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Posted on July 17, 2015 at 14:31 PM

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs […]

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Why People Share Online Videos — And Why Marketers Should Care

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Posted on July 15, 2015 at 15:28 PM

A pivotal component of online video marketing is sharing. If your target audience isn’t sharing your brand, business or organization’s videos, they aren’t sharing your marketing message, either. While the call to action to buy your product, try your service, learn more, click here, sign up now, tell a friend, engage and interact may be […]

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