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Category Archives: Digital Marketing

Social Media Isn’t Magic – It Takes Planning and Hard Work

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Posted on July 20, 2018 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

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How to Find The Best Digital Marketing Agency

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Posted on July 01, 2018 at 02:09 AM

Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on your end to make sure one of them is right for you? I’ve been running digital marketing agency Supercool Creative for 10 years, and in […]

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5 Ways for Marketers to Get More Out of Their Digital Creative Agencies

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Posted on June 27, 2018 at 23:37 PM

This article was originally published in AdAge. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be […]

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Is Your Video Marketing Strategy Smart or Stupid

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Posted on June 25, 2018 at 06:00 AM

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]

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How to Find the Best Video Production Company or Agency

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Posted on June 24, 2018 at 07:41 AM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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How to Pick the Best Creative Agency for Digital

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Posted on June 22, 2018 at 06:52 AM

Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS […]

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The New Digital Marketing Strategy for Startup And New Product Launches

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Posted on December 24, 2017 at 12:00 PM

Every startup and new product is different, but there are so many commonalities between the points of creative revelation, inception, research, development launch and success, regardless of industry, that they all warrant being offered a NEW process, designed to command: Attention Awareness Need Interest Value Decision Action Through establishing and Carrying Out: Goals Targets Budget Digital […]

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5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

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Posted on December 05, 2017 at 02:30 AM

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]

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5 Reasons Instagram Marketing is B**ch Slapping Facebook

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Posted on February 20, 2016 at 00:00 AM

With marketing fads coming and going faster then ever in this digital age, one trend has remained king…social media. The millennials who only vaguely remember the days of dial-up internet (cue the ear-splitting, screeching phone sound effect) have gone from consuming Play-Doh to consuming content at a rate that’s a Digital Marketing Manager’s dream.  (Yes, […]

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Are Viral Videos Even Worth It?

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Posted on August 06, 2015 at 00:48 AM

“If I can just make one video go viral…” Many marketers make the mistake of thinking that viral content is good promotion. Sure, if you can make a viral video, then you’ll get a lot of eyeballs on your brand. If you stick a website link in there somewhere, then you might even notice a […]

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