There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting…
If you really want to make an impact with video marketing, develop and launch a video ad campaign series. Single video ads, game trailers and social media videos are of course very effective, and a series of videos, all in one campaign, puts that success on steroids. A video ad campaign is a series of…
Optimizing Video Ads for Different Social Media Video ads are an engaging way to get your marketing message out into the world. Whether you’re advertising on Facebook, Instagram, YouTube, TikTok or other digital platforms, producing and distributing video ads allows you to use movement – live action, animation, stunning motion graphics visuals – and audio…
OK, so video is everywhere and there’s close to a million different marketing video creative and production styles and combinations to choose from that are going to help your brand, business or startup boost brand awareness and increase traffic and sales. Most of these video production and marketing styles, given your situation and executed correctly, are…
Wondering if It’s Best to Work With a Video Production Company or Handle Video Advertising Production In-House? Let’s say your internal or external marketing team is planning a video advertising campaign and you’re like “should we do this in-house or bring in a video production company?” Ask yourself these questions: Do you have the vision…
A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $5,000 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen…
Why Should Your Team Work With a Creative Agency instead of Handling Marketing Video Production In-House? Creating marketing videos can be resource-intensive, so more and more businesses face a dilemma of whether to work with a creative agency or write and produce marketing videos in-house. About 89% of marketers claim that marketing videos provide a…
NOTE – The following article was originally published at the peak of the pandemic, but the solutions outlined below are fast becoming popular options even as we start going back to normal! So how do you do video ad production, or any kind of video production during a pandemic crisis like Coronavirus, which necessitates social distancing…
The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My creative agency & video production company gets inquiries that range from brands, businesses and startups that know exactly what…
Video marketing is an easy and cost effective way to explain a product or service and reach audiences of motivated buyers via social media channels. Offering an excellent return on investment, video marketing drives conversions because unlike many forms of marketing and advertising, people actually like watching videos! Why Video Marketing? Increased traffic and SEO…
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