
Video Production and Marketing 2018 – Cheaper And More Frequent!
Posted on October 12, 2018 at 02:36 AM
Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2018 My creative agency / production company Supercool […]
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How Important Is The Creative In Online Video Marketing?
Posted on August 01, 2018 at 05:30 AM
Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, […]
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Game Trailer and Social Video Production Tips for Marketers
Posted on July 13, 2018 at 01:04 AM
Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them […]
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10 Hot Video Production Agency Tips for Brands and Startups
Posted on July 12, 2018 at 03:00 AM
Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your […]
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PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again
Posted on July 10, 2018 at 10:00 AM
To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales – your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang […]
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Keep Video Production and Marketing Short, Cheap and Frequent
Posted on June 24, 2018 at 08:15 AM
There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting […]
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