Video for Brands and Startups: Cheap Frequent Short Edgy
Posted on March 21, 2018 at 08:15 AM
There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting […]
Continue Reading
Game Trailer and Social Video Production Tips for Marketers
Posted on March 13, 2018 at 01:04 AM
Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them […]
Continue Reading
10 Hot Video Production Agency Tips for Brands and Startups
Posted on March 12, 2018 at 03:00 AM
Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your […]
Continue Reading
5 Ways to Make Sure Your Viral Video Won’t Go Viral
Posted on March 11, 2018 at 08:43 AM
Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]
Continue Reading
How to Find the Best Video Production Company or Agency
Posted on January 25, 2018 at 07:41 AM
The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]
Continue Reading
PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again
Posted on July 10, 2017 at 10:00 AM
To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales – your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang […]
Continue Reading
Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups
Posted on July 04, 2017 at 04:00 AM
A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are […]
Continue Reading
Social Media Isn’t Magic – It Takes Planning and Hard Work
Posted on July 02, 2017 at 06:00 AM
Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]
Continue ReadingTop 5 Reasons Every PR Pitch Needs Video
by Pua Sze Yuen
Posted on July 01, 2017 at 11:41 AM
Did your latest PR pitch include video? Videos can tell stories in ways that words can’t. Marketers are including videos into their marketing mixes, and so are PR professionals. Here are the top 5 reasons why every PR pitch needs a video. 1. Video makes your PR pitch stand out Always remember that you are not […]
Continue Reading
How Important Is The Creative In Online Video Marketing?
Posted on July 01, 2017 at 05:30 AM
Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, […]
Continue Reading
Call Supercool