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Category Archives: Video Production

Video Production and Marketing 2018 – Cheaper And More Frequent!

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Posted on October 12, 2018 at 02:36 AM

Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2018 My creative agency / production company Supercool […]

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How Important Is The Creative In Online Video Marketing?

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Posted on August 01, 2018 at 05:30 AM

Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, […]

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Ignore The Marketing Barriers in Front of You and You’ll Walk Right Through

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Posted on July 29, 2018 at 00:00 AM

Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but […]

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Social Media Isn’t Magic – It Takes Planning and Hard Work

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Posted on July 20, 2018 at 06:00 AM

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and […]

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Game Trailer and Social Video Production Tips for Marketers

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Posted on July 13, 2018 at 01:04 AM

Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like  movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them […]

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10 Hot Video Production Agency Tips for Brands and Startups

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Posted on July 12, 2018 at 03:00 AM

Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your […]

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5 Ways to Make Sure Your Viral Video Won’t Go Viral

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Posted on July 11, 2018 at 08:43 AM

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]

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PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again

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Posted on July 10, 2018 at 10:00 AM

To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales –  your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang […]

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Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups

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Posted on July 04, 2018 at 04:00 AM

A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are […]

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Keep Video Production and Marketing Short, Cheap and Frequent

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Posted on June 24, 2018 at 08:15 AM

There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting […]

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