Supercool Creative Agency
Category Archives: Video Production

How to Find the Best Video Production Company or Agency

by

Posted on May 19, 2017 at 12:35 PM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

Continue Reading


Game Trailer and Social Video Production Tips for Marketers

by

Posted on May 11, 2017 at 12:04 PM

Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like  movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them […]

Continue Reading


Video Marketing Ideas for the Pharma Industry

by

Posted on April 27, 2017 at 22:57 PM

With the right ideas and execution, live video combines the immediacy and visual appeal of live events with the interactivity of social media and the ability to reach worldwide audiences. According to a recent Cisco forecast, live mobile video will grow 39-fold from 2016 to 2021, meaning live video is opening up all sorts of […]

Continue Reading


Go Viral – 5 Video Production and Marketing Steps

by

Posted on January 27, 2017 at 10:46 AM

Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and […]

Continue Reading


Top 5 Reasons Every PR Pitch Needs Video

by

Posted on July 01, 2016 at 11:41 AM

Did your latest PR pitch include video? Videos can tell stories in ways that words can’t. Marketers are including videos into their marketing mixes, and so are PR professionals. Here are the top 5 reasons why every PR pitch needs a video. 1. Video makes your PR pitch stand out Always remember that you are not […]

Continue Reading


10 Hot Video Production Agency Tips for Brands and Startups

by

Posted on May 17, 2016 at 03:00 AM

Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your […]

Continue Reading


Marketing Video Production Cheat Sheet for Agencies Brands and Startups

by

Posted on May 16, 2016 at 06:00 AM

A 45 point outline to help agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! Video is the most widely used and the most effective content marketing tactic according to both B2B and B2C marketers  – Webmarketing 1|2|3, 2015 State of Digital Marketing. So as a B2C or […]

Continue Reading


5 Reasons Your Viral Video Won’t Go Viral

by

Posted on April 27, 2016 at 08:43 AM

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]

Continue Reading


Does Marketing Video Production Value Matter? F#@k Yeah!

by

Posted on February 29, 2016 at 00:17 AM

Marketing Video Production Matters So you just watched a video about a cat that did something amazing – likely stuff every other cat on the planet does every day, but this cat’s owner caught it on her iPhone and because she wasn’t selling anything, it went viral. That’s awesome and amazing and lots of positive […]

Continue Reading


How Important Is The Creative In Online Video Marketing?

by

Posted on January 19, 2016 at 05:30 AM

Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, […]

Continue Reading