It’s been a long time coming – and Supercool has been there since the beginning – video advertising is finally, arguably, the most important part of any digital marketing strategy.
Right?
Video ads are everywhere! They’re on all of the social media platforms, websites, and as OTT on streaming services like Amazon, Netflix, Hulu…
That means it’s time to either start or continue to produce and running video content across all he platforms, measure results and double down!
With the rise of video content consumption, investing in video advertising can only help your brand, product, business or startup reach wider audiences and increase brand awareness – super fast!
Here’s why!
Captivating Audience Attention With Video Advertising
Videos are an effective way to grab the attention of your target audience. Research shows that video ads have higher engagement rates compared to other forms of advertising like banners or display ads. With so many ads competing for attention on social media platforms, video ads have a better chance of standing out and capturing the viewers’ attention.
Compelling Storytelling
Video ads allow businesses to tell a compelling story that resonates with their audience. A well-crafted video ad can evoke emotions, tell a story, and create a lasting impression on viewers. By telling a powerful story through your video ads, you can create a stronger connection with your audience and build brand loyalty.
Improved Audience Retention
Video ads have a higher retention rate compared to other forms of advertising. People tend to remember videos better than simple text or images. This means that your video ads have a higher chance of being remembered by your target audience, which could lead to an increase in brand awareness and customer loyalty.
Better ROI
Video advertising may seem expensive, but it is an investment that can yield significant returns. With the right targeting and messaging, video ads can help increase conversions and drive revenue growth. In fact, according to a study by Wyzowl, 83% of businesses say that video provides a good return on investment.
Versatility
Video advertising can take many forms, including animated explainer videos, live-action ads, and social media stories. By leveraging the versatility of video advertising, businesses can create more engaging and targeted campaigns that effectively reach their audience.
Final Nuggets of Wisdom!
Video advertising is a powerful tool that businesses have to consider investing in ASAP. It’s an effective way to grab the attention of your target audience, tell a compelling story, and create a lasting impression. With video ads having a higher retention and engagement rate, they offer better ROI compared to other forms of advertising. So, whether you’re a CMO, marketing exec, CIO, startup founder or social media / brand content manager, take a look at incorporating video advertising into your marketing strategy!
Looking for help with your video content production – ads, social media and viral video content? Give us a shout!
