Yup! As a savvy marketing exec or business leader, you know that video marketing is a must-have in today’s digital world.
According to Wyzowl, 87% of businesses use video as a marketing tool, and 83% of marketers say video gives them a solid ROI.
But, just creating videos here and there – without purpose, direction, metrics, measurement or the right production value isn’t going to get the results you need.
To create engaging, high-quality video ads and video content that are tailored to your audience’s needs and encourage engagement and conversion – whether you’re promoting a new product, brand, or service – you need a top video production company!
Oh S#!T – but how do I find a top video production company like that??!!
Relax Felix – here are some quick tips to get you started!
1. Define Your Video Production Needs
The first step in finding a top video production company for your business is to determine your specific video needs!
Are you looking for video ads, mobile ads, a corporate video, an explainer video, a social media promo, a testimonial video…?
How will your videos be used – for example, across social media channels, OTT, TV ads?
Once you’ve defined your needs, you can look for a top video production company that specializes in that area of video production.
This will ensure that you’re working with a company that’s experienced and knowledgeable in creating the type of video content you need!
2. Do They Offer A Unique Approach / Focus / Vibe?
If you’re looking to stand out from the crowd and make a lasting impression with your videos, consider a video production company that offers a unique approach.
For example, a video production company that writes and produces funny comedy ads, or cinematic storytelling or a company that has won awards and accolades for their creativity and innovation.
A unique approach ensures that your videos are memorable, powerful, and shareable, rare qualities that set your brand apart from the competition!
3. Consider the Services They Offer
Not all video production companies offer the same services.
Some video ad agencies specialize only in pre-production (scripting and storyboarding), while others offer end-to-end production services that include filming, editing, post-production, and even distribution.
Consider what services you need or want and then check if the company offers them.
Also, look for additional services like animation, motion graphics, and 360 video, which can add value to your videos and engage your audience further.
4. Check Their Portfolio
Seems obvious – but check the video production company’s portfolio!
This will give you an idea of the style and quality of work they deliver and their expertise in the type of video content you need.
Look for videos that are visually appealing, have a clear message and engaging storylines.
The top video production companies will have diverse portfolios that showcases their abilities to work with a variety of clients and industries.
5. Look for a Proven Track Record
You’ll want to look for a video production company that has a proven track record for delivering high-quality and successful videos.
Ask for their portfolio, client testimonials, and case studies – so you can check out their past work and see if it aligns with your goals.
Also, look for top video production companies that have experience in your industry – or maybe more importantly – a connection to your company brand voice / style and vibe.
6. Quality Over Price
While price is a factor, it shouldn’t be your only consideration when choosing a video production company.
A low-cost company may cut corners, and you may end up with low-quality videos that don’t meet your expectations and worse yet – fail to convince or convert.
Focus on quality instead of price, and you’ll see a better ROI in the long run.
That being said, make sure the video production company is transparent and has a flat-rate pricing model.
A transparent pricing model will prevent any hidden costs and unnecessary surprises!
7. Communication and Collaboration
When creating videos, you’ll want a production team that listens, understands, and collaborates with you. Look for a company that makes you feel comfortable and confident with the team’s capabilities. Get to know their communication process, the team members who will be working on your project, and how they can involve you throughout the process. A company that keeps you in the loop at all stages ensures that the end product fits your vision and requirements.
8. Read Reviews and Testimonials
As with any business, reviews and testimonials from previous clients are a valuable resource when it comes to finding the best video production company.
Look for reviews of the company on reputable websites such as Google and Yelp.
Check their social media pages as well, to see what people are saying about their work.
9. Meet With Them – In Person or Via Zoom!
Once you’ve narrowed down your options, it’s time to meet with the top video production companies you’re interested in – either in person or via Zoom or other remote video platform!
Schedule a meeting to discuss your video needs and get a sense of their creative process.
A top video production company will either have already understood – or will take the time to understand your business and your video production goals on this call.
They will also be able to offer many more suggestions and ideas that will help make your video marketing project successful.
10. Discuss Budget – And Sometimes That’s Uncomfortable!
Finally, it’s important to get to the budget!
If possible, be transparent about your budget and what you can afford.
This approach saves time on both sides.
OR! Sometimes, you know what you need but don’t know what it costs!
A top video production company is going to work with you to sort out what you need and get you a reasonable quote to create video content that meets your needs!
Any good video production company should also be transparent about their pricing structure and call out any additional costs that may come up during the production process!
Conclusion – How To Find A Top Video Production Company
In conclusion, finding the best video production company that delivers value and results requires lots of research and due diligence.
So, why not just make it easy on yourself and just contact Supercool?
By defining your needs, checking their portfolio, reading reviews and testimonials, meeting with the team and discussing budget, you can ensure that you’re working with a video production company that’s experienced, knowledgeable, and can deliver video content that will make a positive impact on your marketing goals!