Funny videos ads, TV ads, OTT ads, mobile game ads and all the other kinds of ads – when they’re really funny ads – not only make us laugh – but also drive sales, downloads, and CTA!
Using humor in advertising is not a new concept, but with the rise of social media platforms, it’s become increasingly popular – because it works.
More and more companies are turning to comedy to create their video ads.
In this digital era, companies are ditching traditional ads and embracing funny video ads to reach new audiences and improve brand recall.
But why do funny video ads work so well?
1. Funny Video Ads Stand Out in a Crowded Space
One of the primary reasons why funny video ads get results is because they can stand out in a crowded attention space.
With so many companies competing for viewers’ attention, humor can be the key to grabbing someone’s attention and keeping them engaged.
A funny ad can spark an emotional response, making viewers more likely to share it with their friends and family on social media, which in turn increases the ad’s reach.
If a funny ad can catch our attention, draw us in, and hold our focus – even for a few seconds longer than other ads – it can be the difference between a successful ad and one that goes unnoticed.
2. Funny Video Ads Build Emotional Connection
Humor has the power to affect emotions and connect with viewers on a deeper level.
A study from Nielsen showed that “advertising that evokes an emotional response generates a higher consumer response rate than those that don’t.”
When viewers watch funny video ads, they form an emotional connection with the brand, making them more likely to remember the company next time they’re in the market for something related to the product or service advertised.
3. Funny Video Ads Boost Brand Recall!
Ads that make us laugh are harder to forget.
Research has shown that when people laugh, their brains release endorphins that create a positive association with the experience.
This positive association carries over to the brand being advertised, making viewers more likely to remember it. In fact, a study carried out by Millward Brown showed that humorous ads were 47% more likely to be remembered than non-humorous ones.
Another study by Neuro-Insight, which measures the brain’s response to advertising, found that funny ads were more likely to engage the brain’s memory centers, making them easier to recall later on.
This is key for brands that want to establish a foothold in the minds of their target audience.
4. Funny Video Ads Showcase Company Personality
Funny video ads are an excellent way for companies to showcase their brand personality and values.
By using humor, companies can show their human side, making them seem more approachable and relatable to viewers.
This is especially true for new or small companies looking to make a name for themselves – or large companies looking to reinvent themselves.
5. Funny Video Ads Drive Sales
As much as we like to think our funny little video or TV ad gems are meant to simply entertain and be shared – all advertising efforts must be geared towards driving sales!
The good news is, humor in advertising is proven to be an effective sales tactic!
According to a study by Forbes, funny ads lead to an increase in purchase intent for the advertised product. The study also showed that purchase intent was 47% higher for ads that made people laugh compared to those that didn’t.
In conclusion, humor is a powerful tool in advertising.
It helps companies stand out in a crowded space, builds emotional connections with viewers, boosts brand recall, showcases company personalities, and ultimately drives sales.
While it may not be the right approach for every brand, business or startup – funny video ads have proven to be a worthy investment for those willing to take the creative risks.
So – consider incorporating some funny into your advertising strategies to reach new and existing customers and drive sales, downloads…