Supercool Creative Agency
Category Archives: Video Marketing

How to Find the Best Video Production Company or Agency

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Posted on May 19, 2017 at 12:35 PM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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Video Marketing Ideas for the Pharma Industry

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Posted on April 27, 2017 at 22:57 PM

With the right ideas and execution, live video combines the immediacy and visual appeal of live events with the interactivity of social media and the ability to reach worldwide audiences. According to a recent Cisco forecast, live mobile video will grow 39-fold from 2016 to 2021, meaning live video is opening up all sorts of […]

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Go Viral – 5 Video Production and Marketing Steps

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Posted on January 27, 2017 at 10:46 AM

Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and […]

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10 Hot Video Production Agency Tips for Brands and Startups

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Posted on May 17, 2016 at 03:00 AM

Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your […]

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Marketing Video Production Cheat Sheet for Agencies Brands and Startups

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Posted on May 16, 2016 at 06:00 AM

A 45 point outline to help agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! Video is the most widely used and the most effective content marketing tactic according to both B2B and B2C marketers  – Webmarketing 1|2|3, 2015 State of Digital Marketing. So as a B2C or […]

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5 Reasons Your Viral Video Won’t Go Viral

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Posted on April 27, 2016 at 08:43 AM

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]

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How Important Is The Creative In Online Video Marketing?

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Posted on January 19, 2016 at 05:30 AM

Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, […]

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Social Video Marketing And Why You Need to be Reaping the Benefits

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Posted on August 07, 2015 at 06:08 AM

Video is no longer just an option for your brand; it’s a marketing tactic that’s here to stay. Social video marketing has gained popularity over recent years and is becoming a powerful tool for connecting with customers and building brand awareness. Businesses who create videos are likely to reap the benefits of increased sales, more […]

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Are Viral Videos Even Worth It?

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Posted on August 06, 2015 at 00:48 AM

“If I can just make one video go viral…” Many marketers make the mistake of thinking that viral content is good promotion. Sure, if you can make a viral video, then you’ll get a lot of eyeballs on your brand. If you stick a website link in there somewhere, then you might even notice a […]

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Five People Who Have To Watch Your Viral Marketing Videos

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Posted on August 03, 2015 at 06:39 AM

Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary […]

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