SUPERCOOL CREATIVE AGENCY
Category Archives: Video Marketing

PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again

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Posted on July 10, 2019 at 10:00 AM

To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales –  your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang […]

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10 Hot Video Production Agency Tips for Brands and Startups

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Posted on July 09, 2019 at 03:00 AM

Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your […]

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9 Reasons Your Business Should be an Attention Whore

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Posted on June 29, 2019 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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Go Viral – 5 Video Production and Marketing Steps

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Posted on June 20, 2019 at 10:46 AM

Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and […]

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Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups

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Posted on June 02, 2019 at 04:00 AM

A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are […]

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Video Production and Marketing 2019 – Cheaper And More Frequent!

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Posted on May 29, 2019 at 02:36 AM

Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2019 My creative agency / production company Supercool […]

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Keep Video Production and Marketing Short, Cheap and Frequent

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Posted on May 24, 2019 at 08:15 AM

There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting […]

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How to Find the Best Video Production Company or Agency

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Posted on May 24, 2019 at 07:41 AM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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What Do Video Advertising Creative Ideas And Video Production Cost

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Posted on May 21, 2019 at 07:34 AM

A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $2,500 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen […]

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5 Ways to Make Sure Your Viral Video Won’t Go Viral

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Posted on May 11, 2019 at 08:43 AM

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]

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