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Category Archives: PR

5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

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Posted on December 05, 2017 at 02:30 AM

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]

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9 Reasons Your Business Should be an Attention Whore

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Posted on December 04, 2017 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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Top 5 Reasons Every PR Pitch Needs Video

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Posted on July 01, 2017 at 11:41 AM

Did your latest PR pitch include video? Videos can tell stories in ways that words can’t. Marketers are including videos into their marketing mixes, and so are PR professionals. Here are the top 5 reasons why every PR pitch needs a video. 1. Video makes your PR pitch stand out Always remember that you are not […]

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Ignore The Marketing Barriers in Front of You and You’ll Walk Right Through

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Posted on June 29, 2017 at 00:00 AM

Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but […]

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A New PR Plan For Games Apps Startups and Product Launches

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Posted on June 09, 2017 at 01:12 AM

PR has evolved, and it’s time for a new PR plan for games, apps, startups and product launches! The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed […]

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Should You Hype Your Startup Pre-launch by Marketing Now?

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Posted on July 17, 2015 at 14:31 PM

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs […]

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10 Reasons Why PR Professionals Should Be Using Social Video

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Posted on July 15, 2015 at 20:35 PM

I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top […]

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Take a Digital Holiday and Look Around

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Posted on July 14, 2015 at 09:50 AM

Life moves pretty fast. If you don’t stop and look around once in awhile you could miss it. – Ferris Bueller Dear all my friends in digital marketing, Take your faces out of your phones once in awhile and look around. I know it’s hard, but you’ll thank me. Besides the idea of spending face […]

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5 Things Video Game Execs Need To Know About Marketing Games

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Posted on May 13, 2015 at 00:48 AM

I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.

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The Best Ways To Market Mobile Apps and Games

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Posted on May 01, 2015 at 05:00 AM

What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course. Charlyn Keating @CharlynKeating […]

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